Senior Director, Digital Activation & Paid Social

New York City, NY (Hybrid)

$120K/yr – $230K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end Digital Activation across search, social, and programmatic, driving activation, budget stewardship and measurement while leading a large multi-market team and tight cross-functional collaboration.

Digital Activation: establish platform activation, measurement framework and best practices to hit client KPIs.
Lead a 25+ vendor/agency network and coordinate with Strategy and MarSci for test-and-learn and insight-driven optimization.
Own budgets, governance and up-front deal leadership to deliver against client objectives and multi-year channel opportunities.

Job Description

Responsibilities

Extensive understanding of all major digital biddable platforms, product offerings and their respective capabilities
Deep understanding and proven excellence within hands-on-keyboard (activation) nuances and best practices across all biddable platforms and ad-serving operations
Ensures highest levels of performance and thought leadership within specialist divisions (search, social, programmatic, ad-ops and tagging), including creating and circulating POVs
Develops and maintains strong relationships with key digital partners and keeps teams abreast of first to market opportunities, tech, data, and regulation updates
Key stakeholder in leading upfront deals and negotiations (JBPs)
Creating and driving best-in-class biddable digital media strategies that deliver against client objectives within search, social and programmatic channels for assigned client
Providing inputs and guidance around campaign design, including requirements for success and optimal use of biddable platforms
Working side by side with Integrated Planning team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Requirements

10+ years digital experience, including a minimum of 5 years’ experience managing, mentoring, and nurturing a diverse team in a fast-paced organization
Experience Within The Entertainment Category Preferred
Technical and strategic understanding of programmatic, search and social buying and activation required.
Experience working with Ad Technology stacks and implementation processes
Strong knowledge of marketing technologies & tools (Web analytics, tag management, ad servers, attribution)
Strong analytical skills and understanding of entertainment industry KPI's
Exceptional analytics skills, and confidence acting on marketing data and insights
Comprehensive biddable platform, (search, social and programmatic), campaign setup knowledge across (but not limited to), Google (Google Ads, DV360, Amazon, Meta, TikTok, Snap)

Preferred

Benefits

Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996

New York, Iowa, USA

14K employees (3,943 in marketing)

www.omnicommedia.com

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