Responsibilities

• Creating and driving best-in-class programmatic media strategies that align with client objectives across search, display, social, and video channels.
• Leading digital innovation and thought leadership initiatives.
• Providing inputs and guidance on campaign design and optimal use of demand side platforms.
• Working closely with the Tactical Planning team to ensure efficient and effective coordination of campaign setup, adjustments, and optimization
• Collaborating with the Strategy team to understand goals, address client needs, and communicate results and insights back to clients.
• Implementing Business Intelligence tools and new capabilities to enhance campaign performance.
• Being accountable for client budgets and managing costs while exceeding performance and viewability goals.
• Developing strong relationships with clients and global counterparts.
• Participating and providing leadership in integrated media planning.
• Delivering thought leadership on programmatic's role in the marketing ecosystem and providing insights on channel opportunities.

Requirements

• 10+ years’ experience, including a minimum of 5 years’ experience managing, mentoring, and nurturing a diverse team in a fast-paced organization
• Relevant post-secondary education, training, or equivalent experience
• Work with large data (Expert) sets and understanding of methodologies for evaluating data (Expert)
• Technical and strategic understanding of programmatic display buying (Expert) required, particularly in paid search and display
• Ad Technology stacks and programmatic implementation processes (Expert)
• Strong knowledge of marketing technologies & tools (Web analytics, tag Management (Expert), ad servers (Expert), attribution (Expert))
• Strong Analytical (Expert) skills and understanding of ecommerce & retail KPI's
• Exceptional Analytics (Expert) skills, and confidence (Expert) acting on marketing data (Expert) and insights (Expert)
• High level understanding of integrated media planning (Expert)
• Understanding of the B2B marketing (Expert), experiences with this type of clients/or work on a B2B client a plus

Preferred

• Google certified desired
• Analytics Platforms desired
• YouTube campaign setup knowledge
• Facebook campaign setup knowledge
• Google Analytics knowledge (desired)
• YouTube knowledge (desired)
• Facebook campaign setup knowledge (desired)
• Digital certification/degree/seminars (Expert) – such as Google certified desired and Analytics Platforms desired

Benefits

• health insurance
• vision insurance
• dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• vacation days
• sick days
• personal days
• paid parental leave