Responsibilities

• Campaign execution - Design and run integrated programs across ABM, paid, digital, content, and events against a defined enterprise target set. Own campaign calendars, launch readiness, and program performance end to end.
• Account-Based Marketing - Operate the full ABM motion - intent signal activation, buying-group surround, account-level sequencing, and vendor relationships. Coordinate closely with Sales and SDRs to ensure account coverage translates to qualified meetings.
• Performance and paid media - Manage day-to-day execution across LinkedIn, Google, content syndication, and retargeting. Own budget pacing, creative briefing, bid strategy, and channel-level measurement.
• Pipeline reporting - Own campaign attribution and conversion metrics in HubSpot. Maintain clean, reliable data that rolls up into the VP's pipeline model. Work with RevOps to ensure source accuracy, lead routing, and funnel hygiene.
• Marketing operations partnership - Partner with MarOps and RevOps on lead lifecycle, scoring, routing, and HubSpot instance health. Be the demand team's voice in ops conversations - you advocate for what the programs need to run correctly.