Senior Director, Creative Director (Direct-to-Consumer) at Hasbro | Boston, MA | $184K/yr – $315K/yr

Hasbro

Senior Director, Creative Director (Direct-to-Consumer)

Boston, MA (Hybrid)

$184K/yr – $315K/yrSenior Level12+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end creative strategy for multiple DTC storefronts, turning marketing direction into commerce-enabled storytelling that drives measurable fan engagement and storefront performance.

Storefront Identity & Storytelling: craft distinct identities and compelling narratives across properties to align with platform and business goals.
Cross-Functional Leadership: guide merchandising, content, and design with clear, on-brand launch and product storytelling.
Data-Driven Fan Experience: connect creative direction to outcomes using customer insights to refine experiences over time.

Job Description

Responsibilities

Define the creative vision across multiple DTC businesses and establish a distinct storefront identity for each property
Translate marketing direction into storytelling that converts and maps back to platform and business goals
Lead across merchandising, content, and design while guiding teams and ensuring launch/product stories are clear, purposeful, and on-brand
Connect creative direction to measurable outcomes using data and customer insights to refine the fan experience over time
Collaborate closely with Marketing, Product, Design, Engineering, and senior leadership to bring fans closer to the stories they love

Requirements

12 or more years of creative leadership in DTC, ecommerce, digital media, entertainment, or consumer brands
Ownership of end-to-end digital storefront creative strategy, including translating marketing direction into commerce-driven experiences
Understanding of mobile-first and responsive digital environments
Analytical mindset with the ability to translate data, customer insights, and performance outcomes into creative strategy
Experience implementing test-and-learn operating models in ecommerce environments
Executive presence with the ability to influence senior stakeholders
Experience leading multidisciplinary teams
Hybrid role requiring three days per week in our Boston, MA office.

Preferred

Experience building storefront identities within franchise-driven or IP-led ecosystems on a shared commerce platform
Comfort operating in lean, high-accountability team structures
Familiarity with enterprise ecommerce platforms such as Salesforce Commerce Cloud
Experience partnering closely with Marketing organizations at scale

Benefits

Health & Wellness: Medical, Dental, and Vision Insurance
Time Off to Recharge: Paid Vacation & Holidays
Financial Well-being: Generous 401(k) Match
Life & Family Support: Paid Parental Leave
Giving Back: Volunteer & Employee Giving Programs
Level Up Your Skills: Tuition Reimbursement
Exclusive Perks: Product Discounts & More!

Hasbro

3.4 Glassdoor

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.

Founded in 1923

Pawtucket, Rhode Island, USA

8K employees (2,353 in marketing)

www.hasbro.com

54% recommend to a friend

36% CEO approval