Senior Director, Content Marketing

San Diego, CA (Hybrid)

$150K/yr – $175K/yrSenior Level12+ years expFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and lead the strategic content practice for major brands, advising senior marketers, shaping cross-functional content ecosystems from inception through governance, and guiding integrated campaigns across paid, earned, owned, and social channels.

  • Own content strategy across client relationships and executive planning
  • Drive workshops and cross-functional collaboration to align brand narratives

Job Description

Responsibilities

  • Strategic Communications Leadership
  • Act as the lead content strategist across key client relationships, advising CMOs, Chief Brand Officers, and marketing executives on leveraging content to accelerate growth and performance.
  • Partner with agency teams from inception so content strategy shapes campaign foundations rather than being developed as an executional afterthought.
  • Build integrated content strategies aligned directly with brand positioning, communications, creative, media, CRM, commerce, and customer experience.
  • Lead executive workshops focused on audience research, core messaging, editorial planning, customer journey mapping, and content governance.
  • Integrated Campaign Strategy
  • Architect expansive content infrastructures designed to support the complete lifecycle of the customer journey.
  • Craft comprehensive messaging architectures, editorial plans, and multi-channel content roadmaps that define brand narrative.
  • Direct integrated content initiatives across all primary marketing levers, including paid, earned, owned, and social platforms.
  • Collaborate with cross-functional teams in Creative, Media, and Analytics to maintain narrative cohesion across every brand interaction.

Requirements

  • 12+ years of experience leading integrated content marketing, brand storytelling, or content strategy within a large integrated marketing agency, global holding company agency, or management consultancy.
  • Demonstrated success serving as a strategic advisor to senior brand marketers for leading consumer brands.
  • Exceptional writing, editing, and storytelling skills with a portfolio demonstrating both strategic thinking and creative excellence.
  • Deep understanding of integrated marketing and how content supports brand strategy, communications, media, social, CRM, commerce, customer experience, and demand generation.
  • Experience developing scalable content ecosystems rather than campaign-by-campaign execution.
  • Strong understanding of modern digital discoverability, including SEO, GEO, and AEO best practices.
  • Demonstrated understanding of how AI is transforming consumer discovery and the evolving relationship between content, search, and brand experience.
  • Experience leveraging enterprise AI platforms to improve content strategy, research, ideation, production, optimization, governance, and workflow automation.
  • Familiarity with AI and content intelligence platforms such as ChatGPT Enterprise, Claude, Gemini, Writer, Jasper, MarketMuse, Clearscope, Semrush, Ahrefs, or comparable enterprise solutions.
  • Outstanding executive communication, presentation, and facilitation skills with the ability to influence senior client stakeholders.

Preferred

  • Bonus points if you’re bilingual in Spanish and/or Portuguese.

Benefits

  • medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching.
Mindgruve logo

Mindgruve

We are a modern media, commerce, and data technology company comprised of strategists, creatives, media and commerce experts, data scientists, and engineers driven by one common purpose — to accelerate business growth through data-driven marketing, creative, and commerce. With over 400 experts worldwide, our teams deliver full-funnel, predictive marketing solutions for global brands.

Founded in 2001
San Diego, California, USA
380 employees (152 in marketing)

Traffic Signals

Monthly Visitors
11.2K
Traffic Source Mix
Search
33.1%
Direct
49.5%
Referral
7.6%
Social
8.1%
Paid
1.2%

Headcount Trend

Current headcount: ~385

Marketing Team

Marketing Team Size
109 (29% of company)
Median Career Experience
9 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
11

Recent News