Responsibilities

• Articulate compelling narratives and create visual expressions that resonate with customers and drive a passion for the brand.
• Concept creative ideas for launches, ads, and campaigns, supporting key business objectives.
• Develop campaigns that build brand equity, not just support product launches or short-term goals.
• Translate brand vision, positioning and business priorities into clear campaign strategies and inspiring creative briefs.
• Develop go-to-market strategies for product campaigns, ensuring alignment with business goals and market trends.
• Own 360 planning of how product will be amplified or launched and promoted in the market from concept development to execution.
• Partner closely with Creative Director to translate brand strategy into execution.
• Develop content across all customer facing channels including paid advertising, social, website, CRM (email, etc.) that resonate with target audiences, reinforcing brand identity and values.
• Ensure best-in-class product storytelling, content quality, and cohesive look and feel aligned with brand image.
• Identify growth opportunities, target segments and competitive positioning.

Requirements

• Bachelor's Degree From an accredited four-year college or university Req
• 12+ years of leadership experience in brand marketing Required
• Successful track record managing product launches with strong ROI at a high growth brand
• Proven track record of success leading creative teams
• Creative and strategic thinker with ability to balance high-level thinking with hands-on execution
• Deep understanding of customer behavior and international luxury markets
• Strong understanding of marketing and advertising principles
• Global mindset with ability to navigate diverse markets
• Strong experience with premium/luxury branding and storytelling
• Excellent interpersonal and communication skills
• Travel Requirements 20% travel required

Benefits

• Our Total Rewards package underscores our commitment to recognizing your contributions. We offer a competitive and fair compensation structure that includes base pay and performance-based rewards. Compensation is based on skill set, experience, qualifications, and job-related requirements. Our comprehensive benefits package includes medical, dental, and vision insurance, wellness programs, retirement plans, and generous paid leave.