Responsibilities

• Lead Consumer Marketing Strategy
• - Define and execute GoFundMe's consumer marketing strategy to grow awareness, consideration, trust, engagement and advocacy.
• - Lead the evolution of GoFundMe's brand from a platform associated primarily with moments of crisis to the defining brand behind helping people help each other.
• - Develop audience-led strategies that deepen relationships with existing communities while attracting new generations of donors, fundraisers and supporters.
• - Translate business priorities into integrated marketing initiatives that drive measurable impact for both the brand and the communities we serve.
• Build the Brand Behind Helping
• - Champion GoFundMe's brand positioning, voice and narrative across all consumer-facing experiences.
• - Develop marketing programs that expand how people think about helping beyond emergencies and into everyday acts of generosity, celebration, ambition, recovery and community support.
• - Create campaigns that strengthen emotional connection, increase consideration and reinforce GoFundMe's leadership in helping people help each other.
• - Ensure consistency and excellence across all consumer marketing efforts while adapting messaging for different audiences and moments.

Requirements

• 12+ years of experience leading consumer, brand, integrated, or audience marketing for consumer-facing, marketplace, technology, media, or mission-driven organizations.
• Proven success building brands that drive both cultural relevance and business growth.
• Deep expertise in brand strategy, integrated marketing, content development, audience engagement, and storytelling.
• Strong understanding of community-driven, purpose-led, and culturally relevant marketing.
• Experience leading large-scale integrated campaigns across multiple channels and audiences.
• Demonstrated ability to influence and align senior stakeholders across complex organizations.
• Experience building and developing high-performing marketing teams.
• Strong analytical capabilities and a data-informed approach to decision making.
• Exceptional communication, storytelling, and executive presence.

Benefits

• Make an Impact : Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment : Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
• Collaborative Team : Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits : Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support : Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities : Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI : Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement : Make a difference through our volunteering program.
• We live by our core values: impatient to be great , find a way , earn trust every day , fueled by purpose . Be a part of something bigger with us!