Responsibilities

• Defines and maintains brand positioning for assigned brands; ensures clarity and alignment with global strategy while enabling appropriate local flexibility within established guardrails.
• Develops compelling, differentiated brand strategies informed by consumer, competitive, and stakeholder needs and grounded in commercial and operational realities.
• Supports creation of strategic brand business plans, including economic strategy, product/service models, brand positioning, and value proposition.
• Defines and manages brand initiatives and projects through execution across continents, ensuring strategic pull-through and accountability for outcomes.
• Defines brand performance metrics and recommends performance targets aligned to both brand health and business growth objectives.
• Monitors performance for assigned brands and identifies optimization opportunities, making data-driven recommendations to course-correct as needed.
• Serves as brand advocate, educating stakeholders on brand strategy, positioning, and strategic pillars to build shared understanding and commitment.
• Represents the brand in external forums, reviewing and evolving standards and operational practices with credibility among owners, partners, and industry stakeholders.
• Leads new product creation / integration for the Select category from concept through sustained market performance.
• Plays point across product and customer teams to ensure new brands are positioned, launched, and sustained effectively, making prioritization decisions to maximize long-term brand and business value.

Requirements

• 4-year degree from an accredited university in Business Administration, Marketing, or related major
• 10+ years of relevant brand management professional experience demonstrating career growth and exceptional performance
• Proven ability to develop and execute strategic brand plans and multi-year business strategies with clear performance outcomes
• Experience leading cross-functional teams and managing complex, multi-brand initiatives in highly matrixed, global environments
• Strong analytical skills, with experience leveraging consumer insights and market data to inform strategy and prioritize initiatives based on business impact

Preferred

• MBA or equivalent advanced degree
• Experience collaborating with continent / business teams to drive initiatives and align competing priorities
• Track record of delivering results in complex, ambiguous environments requiring strong judgment, decisiveness, and influence
• Demonstrated commercial and financial acumen, including evaluating trade-offs between brand value, owner economics, and enterprise ROI

Benefits

• 401(k) plan
• stock purchase plan
• discounts at Marriott properties
• commuter benefits
• employee assistance plan
• childcare discounts
• medical, dental, vision, health care flexible spending account
• dependent care flexible spending account
• life insurance
• disability insurance