Responsibilities

• Own the development of integrated brand campaigns from strategy to launch — including business objectives, creative brief creation, agency oversight, and cross-functional execution
• Translate audience insights, brand strategy, and business goals into breakthrough creative that drives emotional resonance and reinforces CookUnity’s distinct positioning and narrative
• Develop strategic & creative frameworks that shape upper-funnel brand expressions across priority channels to enable autonomous execution with high brand cohesiveness
• Own performance monitoring and assessment of key brand metrics, including brand awareness, sentiment, consideration, reach, traffic, leads, and conversions
• Evaluate performance data, reporting insight,s and drivers of business impact for real-time optimization and to inform campaign plans and broader marketing strategies
• Collaborate closely with partners in Growth, Product Marketing, Engagement Marketing, PR, Social, Chef Success, and Product to align campaigns with business and GTM priorities
• Co-lead semi-annual strategic planning process with Brand leadership, defining priorities, KPI targets, upper funnel investment, and impact estimation tied to brand health, organic acquisition, and overall company business goals
• Manage the social media function as a key discipline for accelerating and amplifying earned reach and organic growth

Requirements

• 10+ years of relevant work experience in high-growth premium consumer and/or technology brands, including 4-5 years of experience managing multi-person teams.
• Hands-on experience in brand marketing, integrated campaigns, business and creative strategy, and rigorous data analysis and insight development
• Proven track record leading brand campaigns that deliver both creative excellence and measurable business impact
• Ability to proactively create solutions by digging into challenges and opportunities, breaking down complex problems, and forming hypotheses and proposals with limited information
• Ability to manage multiple complex projects, initiatives, or programs at the same time, effectively prioritizing your focus and your team to drive maximum impact in a dynamic, fast-paced, consumer-centric organization
• Outstanding management and leadership skills that will help improve the talent and capabilities of the current team, as well as bring additional A+ talent to the Brand team

Preferred

• Proactive in nature, actively looking for ways to add value without needing to be asked
• Entrepreneurial approach to making things happen without excessive resources and easily flexing between high-level strategy and hands-on execution
• Solution-oriented mindset, focused on bringing ideas, answers, and proposals to enact change and constant improvement
• Highly collaborative partner who can effectively influence, build momentum, and lead with confidence and credibility
• Data-driven, insight-inspiring analytical thinker who brings curiosity and rigor to all aspects of their work
• A world-class communicator with top-tier writing, presentation, and organizational skills
• A relentless creator of outcomes who is tenacious about bringing big ideas, strategies, and executions into existence with conviction
• A great team player who adds to our culture and is a joy to work with

Benefits

• 🩺 Health Insurance coverage
• 🌅 401k Plan
• 📈 We grow, you grow: Stock Options Plan granted on Day 1
• 🌟 Eligible for a bi-annual performance bonus
• ⛱ Unlimited PTO
• 🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• 🐣 Paid Family leave
• 🕯 Compassionate Leave: 3-5 days each time the need arises
• 🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
• 🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle