Senior Director, Brand Experience & Engagement

Waltham, MA (Hybrid)

$226K/yr – $283K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the integrated brand experience and cross-functional GTM for a biotech launch, aligning disease awareness, patient education, and digital/content activation across channels to drive launch signals and channel performance.

Growth/Brand Orchestration: unify marketing, field, digital, and patient services into one commercial system.
Customer Journey Design: sequence engagement from market development to commercialization with measurable impact.
Channel & Content Velocity: lead website, CRM journeys, modular content, and disease education campaigns with compliant, consistent messaging.

Job Description

Responsibilities

Growth & Brand Orchestration: Own integrated GTM and cross-channel brand experience across marketing, field, digital, and patient services.
Customer Journey Design: Design the engagement model and journey architecture from pre-launch market development through commercialization.
Brand Positioning & Consistency: Co-develop positioning and own its expression across every channel and touchpoint.
Cross-Functional Alignment: Align field, marketing, and patient services into a single orchestrated plan.
Strategic Inputs & Planning: Contribute to the commercial strategy and inform forecasting with engagement data and channel performance.
Digital & Content Activation: Lead digital and content execution across website experiences, CRM journeys, modular content, congress extensions, social amplification, and disease education campaigns.
Measurement & Optimization: Build and maintain performance measurement frameworks for digital campaigns, content engagement, and channel effectiveness.
Compliance & Brand Story: Ensure brand communications are compliant and reinforce a single brand story throughout the launch lifecycle.
Disease Awareness & Patient Communications: Lead disease awareness communications, including unbranded content and patient-facing properties, in collaboration with Medical Affairs and Legal/Regulatory.
AI & Personalization: Identify responsible use of AI and modular-content approaches to accelerate execution and personalization at scale.

Zenas BioPharma

5.0 Glassdoor

Zenas BioPharma (Nasdaq: ZBIO) is a clinical-stage global biopharmaceutical company committed to becoming a leader in the development and commercialization of transformative immunology-based therapies for patients in need. Our core business strategy combines our experienced leadership team with a disciplined product candidate acquisition approach to identify, acquire and develop product candidates globally that we believe can provide superior clinical benefits to patients living with autoimmune diseases. Zenas’ lead product candidate, obexelimab, is a bifunctional monoclonal antibody designed to bind both CD19 and FcγRIIb, which are broadly present across B cell lineage, to inhibit the activity of cells that are implicated in many autoimmune diseases without depleting them. We believe that obexelimab’s mechanism of action and chronic dosing regimen may broadly and effectively address the pathogenic role of B cell lineage in chronic autoimmune disease.

Founded in 2020

Waltham, Massachusetts, USA

148 employees (5 in marketing)

zenasbio.com

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