Responsibilities

• Lead go-to-market marketing activation for priority solutions, translating narratives into integrated campaigns and launch plans.
• Own end-to-end development and execution of full-funnel marketing journeys to drive engagement and conversion.
• Build and scale evergreen marketing campaigns that establish an always-on market presence.
• Lead strategy for industry events and key market moments, ensuring they operate as conversion drivers within the activation funnel.
• Adapt and scale marketing content across regions, industries, and audiences while maintaining a consistent brand voice.
• Partner with Commercial teams to align marketing activation strategy with pipeline goals.
• Partner with Marketing Ops and Digital teams to define, track, and optimize campaign performance metrics.
• Drive cross-functional alignment across Marketing, Product, and Commercial teams.
• Leverage AI to enhance content creation, campaign execution, and personalization at scale.

Requirements

• 10+ years of marketing experience, including 5+ years in digital marketing or demand generation.
• Experience in media (agency, publisher, brand, or platform), with understanding of media performance and measurement.
• Experience with CPG, General Merchandise, or Retail.
• Familiarity with Google Ads or Google Marketing Platform.
• BA or BS degree required; Masters preferred.
• Proven content writing skills and strong mastery of AI tools for marketing and content development.
• Strong project coordination, communication, design, creative, analytical, and process skills.
• Experience building and optimizing campaigns, nurture flows, and demand generation programs.
• Ability to connect marketing activity to pipeline performance and business outcomes.
• Self-starter with the ability to achieve objectives with minimal supervision.
• Strong, goal-oriented team player, capable of managing cross-functional initiatives.
• Ability to think strategically and creatively, then execute with precision.
• Collaborative, curious, and proactive with a focus on continuous improvement.

Preferred

• Experience with AI-driven marketing personalization at scale.
• Global or cross-region marketing experience.

Benefits

• paid time off
• medical/dental/vision insurance
• 401(k) to eligible employees