Senior Director, Analytics at Inizio Evoke | Chicago, IL | $175K/yr – $200K/yr

Inizio Evoke

Senior Director, Analytics

Chicago, IL (Remote)

$175K/yr – $200K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Lead analytics strategy and team leadership for healthcare marketing, turning data into revenue-driven insights across paid, owned, and earned channels.

Must-have: 8–10+ years in marketing analytics with healthcare exposure.
Standout: 5+ direct/indirect reports with proven analytics leadership.
Standout: Experience with MMM, MTA, uplift modeling, and healthcare data providers (e.g., IQVIA).

Job Description

Responsibilities

Define and lead analytics strategy across accounts, ensuring understanding of client goals and commercial priorities.
Serve as senior analytics lead and trusted advisor to clients, influencing investment decisions through data-driven insight.
Translate business objectives into structured measurement frameworks with clear KPIs across paid, owned, and earned channels
Lead analytics strategy in new business pitches and RFPs
Present performance insights to senior client partners, authority, and strategic perspective in clear, commercially applicable narratives.
Craft compelling storylines that connect analytics outcomes to revenue growth, market share impact, and competitive advantage.
Develop and oversee advanced measurement frameworks across integrated campaigns, including digital, CRM, media, and offline programs.
Establish standardized methodologies, baseline metrics, and taxonomies. Implement marketing mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, uplift modeling, and geo-based experimentation.
Ensure rigorous QA processes, documentation standards, and governance protocols across analytics implementations.
Guide integration of media platforms, CRM systems, CDPs, ad servers, and third-party healthcare datasets into unified analytics environments.

Requirements

8–10+ years of experience in marketing analytics, marketing science, or performance measurement, including agency and healthcare industry exposure.
Demonstratedexperience leading and developing analytics teams (5+ direct/indirect reports preferred).
Deep commercial experience in pharmaceutical, biotech, or medical device marketing.
Understanding ofpatient and healthcare provider behavior and healthcare data ecosystems.
Experience working with healthcare and clinical data providers (e.g.,Crossix, Komodo, IQVIA, or comparable).
Proficiencyin SQL and working knowledge of Python and/or R for statistical analysis and modeling.
Proficiencywith digital analytics platforms (e.g., GA4, Adobe Analytics) and tagging frameworks (e.g., GTM, server-side tracking).
Willingness to travel as needed.

Benefits

exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.

Inizio Evoke

Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We are purpose-built to make health more humanTM. With core expertise and specialty brands in Marketing, Comms, Transformation, Access, and Media, we serve as a premier partner for the world's most ambitious healthcare organizations. Proudly part of Inizio – the market-leading commercialization partner for health and life sciences. From early-stage development to loss of exclusivity, we simplify complexity, unlock value, and make collaboration seamless at every pivotal moment – unlocking growth through human insight and transformative creativity.

Founded in 2009

New York, New York, USA

1.2K employees (383 in marketing)

www.inizioevoke.com