Senior Digital Strategist (On Site - Washington, DC)

District of Columbia, USA (Hybrid)

$69K/yr – $79K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive digital and social campaign leadership for a client-focused strategy role in public affairs and digital communications.

  • Must-have: 2-4 years of communications, digital, or political experience
  • Standout: Experience managing creative processes for paid advertising, social, video, or email campaigns

Job Description

Responsibilities

  • Managing internal and client relationships for digital marketing campaigns
  • Customizing digital and social media strategies to use the best tactics based on client business goals
  • Analyzing emerging and ongoing social and digital conversations, and strategically advising clients on emerging digital strategies and future campaigns
  • Running day-to-day operations of digital and social media campaigns, including community management, creative execution, and social advertising

Requirements

  • 2-4 years of communications, digital, or political experience
  • Strong attention to detail, with the ability to handle multiple projects simultaneously
  • Familiarity with the professional use of digital media channels
  • Strong professional working knowledge of Facebook, Twitter, LinkedIn, YouTube, Pinterest, Wordpress, SEO, etc
  • Problem-solving and creativity skills in the context of the Internet, its online tools and potential media that can be reached via the web
  • Familiarity with digital advocacy tools such as Every Action, Nationbuilder, Phone2Action, or Action Network
  • Working knowledge of email tools such as Iterable, MailChimp, Every Action, Constant Contact, Salesforce Marketing Cloud, etc
  • Excellent leadership, organizational, time management, multi-tasking and problem-solving skills
  • Excellent written and verbal communication skills
  • Experience managing the creative process - including writing and design - for paid advertising, social media, video production, email marketing, or email fundraising
  • Bachelors Degree

Benefits

  • Collaborative, mission-driven team environment
  • Exposure to high-impact work across public affairs, communications, and digital
  • Competitive compensation and benefits
  • Hybrid work model with flexibility- this role will be required to adhere to our hybrid work policy which requires employees to work in-person from our HQ located in downtown DC on Mondays, Wednesdays, and Thursdays.
Rational 360 logo

Rational 360

The Rational Way: All in PartnersRational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients.From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advancing your mission-critical goals. We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams.The Rational Approach: Integrated CampaignsWe create custom campaigns that are integrated with communication, policy, or business goals an organization may have and we measure our campaigns on their ability to deliver outcomes and results. Our creative and relentless approach inspires hearts and minds, turns data into action, opens commercial markets, and drives impactful outcomes that win.The Rational Difference: Connected Where it Matters.Our bipartisan team members have worked at every level of business and government and our networks extend deep into the Halls of Congress, the White House, and Fortune 500 boardrooms across the country. We have the pulse of mission-critical conversations and implement campaigns when and where it matters most – and measure success at every point in the process.Visit us on Twitter: @Rational360

Washington, District of Columbia, USA
131 employees (34 in marketing)

Traffic Signals

Monthly Visitors
4.7K
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
29.9%
Direct
46.8%
Referral
5.8%
Social
15.9%
Paid
1.4%

Headcount Trend

Current headcount: ~134

Marketing Team

Marketing Team Size
31 (24% of company)