Responsibilities

• Plan, implement, and optimize campaigns across social channels. These platforms may include but are not limited to Facebook, Twitter, Instagram, and LinkedIn.
• Pace, forecast and monitor all budgets
• Conduct daily optimizations against campaign goals
• Analyze metrics, provide progress reports, suggest new optimizations, promotions and initiatives for all social campaigns
• Create and provide detailed weekly/monthly/quarterly campaign reports
• Conduct targeting and optimization data analysis to drive performance
• Prepare detailed documents, including strategic plans, competitive analyses, promotional plans and well researched POVs
• Collaborate with cross-functional teams to develop marketing and holistic digital plans
• Evaluate the metrics of project success and deliver strong recommendations based on outcome
• Analyze current-state media campaigns and determine areas of improvement, expansion and refinement

Requirements

• 2.5+ years’ experience managing paid social media campaigns
• Must possess strong knowledge and technical understanding of paid social tools
• Previous experience in successful planning, implementation and management of campaigns (emphasis on Finance or B2B category a plus)
• Must be comfortable in compiling, analyzing, and conveying data and learnings in verbal and written settings
• Deeply digitally-savvy with a passion for the latest news, events, products and trends pertaining to online marketing
• Deadline driven, detail oriented and flexible enough to adjust to new opportunities as they arise
• Stay current and forward thinking on new social media tools, platforms, band best practices
• BS/BA Degree
• Strong MS Excel and PowerPoint skills
• Excellent verbal and written skills