Responsibilities

• Lead digital media strategy and execution across paid channels including programmatic, display, video, and search.
• Mentor other media strategists and planners , providing guidance, training, and performance feedback.
• Develop and present media strategies that align with client goals, target audience insights, and budget parameters.
• Optimize campaign performance through rigorous analysis of KPIs, audience behavior, and media mix effectiveness.
• Collaborate with media partners and vendors to negotiate placements, secure value-added opportunities, and stay ahead of industry trends.
• Identify and implement automation tools and technologies to streamline media buying and improve ROI.
• Ensure quality control across campaign execution, reporting, and analytics, maintaining high standards of accuracy and timeliness.
• Support new business initiatives by contributing to pitch decks, media strategy, and competitive analysis.
• Own operational oversight of the Paid Media function, ensuring consistent processes, delivery standards, and financial discipline across accounts.
• Drive profitability through staffing models, scope management, investment optimization, and performance accountability.

Requirements

• 5+ years of paid media experience within an agency environment, with demonstrated responsibility for operational leadership, business growth, or financial oversight.
• Proven ability to understand client business models and translate them into paid media strategies that drive measurable growth.
• Strong operational mindset, with experience building or improving processes, frameworks, and ways of working.

Preferred

• Experience working across complex, integrated accounts where media is part of a broader marketing ecosystem.
• Hands‑on involvement in business development efforts, including proposals, pitching, pricing input, and RFP responses.
• Demonstrated success identifying organic growth opportunities and expanding client scopes through trust, insight, and results.