Responsibilities

• Campaign setup, trafficking, and optimization across Paid Social (Meta, LinkedIn, X, TikTok, Reddit, Pinterest), Paid Search (Google/Bing), Programmatic Display
• Budget pacing and performance monitoring (via Shape/NinjaCat and platform tools)
• Weekly/monthly reporting through dashboards (Looker Studio, etc.)
• Day-to-day client communication and performance updates
• Vendor/platform coordination as needed
• Identification and execution of optimization opportunities
• Supporting senior leadership in strategy rollout
• Full ownership of smaller accounts

Requirements

• 3–5+ years in digital/media performance marketing
• Hands-on experience across multiple platforms (Google Ads, Meta, LinkedIn, etc.)
• Ability to build, launch, and optimize campaigns across 2–3+ channels
• Strong understanding of KPIs (CTR, CPC, CPL, CPA) and optimization levers
• Experience with budget pacing and performance monitoring
• Ability to analyze performance and extract insights (not just report metrics)
• Experience with UTMs, tracking, and basic attribution
• Highly organized with strong attention to detail
• Clear, confident communicator (written and verbal)
• Comfortable managing multiple accounts in a fast-paced environment

Preferred

• Experience owning campaigns or accounts end-to-end
• Background in higher education marketing or lead generation environments
• Familiarity with tools like Google Analytics, Looker Studio, or CRM platforms (e.g., Slate, HubSpot)
• Familiarity with ETL platforms like Supermetrics or Funnel.IO
• Experience with A/B testing (creative, audiences, landing pages)
• Understanding of full-funnel strategy (awareness-to-conversion)
• Exposure to OTT/CTV, streaming, or programmatic channels
• Experience working with landing pages (e.g., Unbounce) or light creative tools (e.g., Canva)
• Process-oriented mindset; ability to improve workflows and systems
• Early experience mentoring or supporting junior team members

Benefits