Senior Digital Media Buyer – Programmatic & Social

Huntington Beach, CA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end digital media buying and optimization across programmatic and paid social, coordinating with analytics and creative teams to meet client KPIs.

  • Own campaign setup, optimization, and performance reporting across major platforms.
  • Must-have: 3–5 years in digital media buying with hands-on use of The Trade Desk, DV360/Google Marketing Platform, Google Ads and YouTube, Amazon DSP, or Meta Ads Manager.
  • Standout collaboration across analytics, strategy, and creative to translate data into actionable plans.

Job Description

Responsibilities

  • Campaign management & optimization
  • Manage the day-to-day execution of digital media campaigns across programmatic and paid social platforms
  • Handle campaign setup, targeting, bidding strategies, and budget management
  • Monitor campaign pacing and performance to ensure KPIs and client goals are met
  • Continuously optimize campaigns based on performance trends, testing insights, and platform best practices
  • Analyze campaign data to uncover optimization opportunities and actionable insights
  • Develop and execute A/B testing strategies across creative, targeting, and bidding approaches
  • Share performance insights and recommendations with internal teams and clients
  • Use historical performance and industry trends to inform future media strategies
  • Partner with account, analytics, and strategy teams on campaign planning and performance discussions

Requirements

  • Bachelor’s degree required
  • 3–5 years of experience in digital media buying or digital advertising operations
  • Experience managing campaigns across programmatic and/or paid social platforms
  • Hands-on experience with platforms such as The Trade Desk, DV360 / Google Marketing Platform, Google Ads and YouTube advertising, Amazon DSP, or Meta Ads Manager
  • Strong analytical and data interpretation skills
  • Ability to manage multiple campaigns simultaneously with strong attention to detail
  • Experience optimizing campaigns against performance KPIs
  • Proficiency in Excel, PowerPoint, and reporting tools
  • Ability to communicate campaign insights clearly to both internal teams and clients
Empower Media logo

Empower Media

We are Empower®America’s largest woman-owned agency. A true growth partner for brands, we empower our clients to Grow Fearlessly, to abandon inhibitions and reach new heights. We deliver results. And if that means finding a new way or creating a new process, we do it. From the day we opened in 1985, Empower has challenged the advertising status quo. Empower is led by powerhouse CEO, Ashlee Clarke. With her uncompromising drive and unparalleled vision, she sets a new standard for world-class agency work. Ashlee has the tenacity that has broken many glass ceilings, and the business experience to break new ground to help clients go where others feared to go. Chris Clarke serves as Empower’s Executive Chairman. He is regarded as one of the most significant thought leaders in the advertising and marketing world. He is credited for revolutionizing marketing in the early ‘90s with the establishment of guerilla marketing, and innovating digital marketing in the early 2000’s. He continues to push the industry forward. With a finger on the pulse of cultural relevance, Ashlee and Chris offer a wider view of opportunities to connect with consumers. The Clarkes are Broadway producers with a remarkable 20 Tony nominations and 5 wins. Just this year, they also co-produced The Fabulous Four, a film starring Bette Midler and Susan Sarandon. Not only does Empower influence broader culture, our integrated team of experts in Media, Creative, Analytics, and Influencer Marketing outperforms expectations, leaving mediocrity in our dust. Some of our extraordinary client partners include Whataburger, Tempur Sealy, Jack Link’s, Jockey International, Sprouts Farmers Market, Weber Grills, GNC, Fifth Third Bank, JUST Capital, Bank of America and Freshpet. Empower is pure opportunity, for our clients and team members alike. Are you ready to challenge yourself, level up and work with an unstoppable team that’s building new ways to help brands Grow Fearlessly? Join us.

Founded in 1985
Chicago, Illinois, USA
208 employees (61 in marketing)

Traffic Signals

Monthly Visitors
3.6K
Monthly Google Ads Budget
$37
Traffic Source Mix
Search
37.7%
Direct
47.8%
Referral
5%
Social
8.4%
Paid
1%

Headcount Trend

Current headcount: ~208

Marketing Team

Marketing Team Size
49 (24% of company)
Marketing Roles Posted (Last 30 Days)
3

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