Responsibilities

• serve as a strategic partner helping shape digital experiences across a dynamic luxury portfolio, driving initiatives that connect brand storytelling with measurable business outcomes.
• play a critical part in elevating eCommerce performance by building engaging website journeys, optimizing content, and delivering innovative digital campaigns across multiple channels.
• collaborate closely with cross-functional partners including brand marketing, DTC, creative, analytics, and IT teams to bring integrated campaigns to life.
• From email marketing and CRM execution to website merchandising and landing page development, you’ll ensure each touchpoint contributes to a seamless and personalized consumer experience.
• success in this role means continuously testing, learning, and refining.
• lead A/B testing initiatives, analyze campaign performance, and uncover new opportunities to enhance the customer journey.
• translate data into actionable insights to help improve engagement, conversion, and overall brand impact.
• staying ahead of digital trends and emerging technologies, you will recommend innovative solutions that push the business forward.
• whether optimizing CRM programs, improving database health, or collaborating with agencies to execute best-in-class content strategies, your work will directly influence how consumers experience and engage with our brands online.

Requirements

• Bachelor’s degree plus 3 years of digital, online/web marketing or e-commerce experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 2 years of Gallo Marketing or IT experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 7 years of digital, online/web marketing or e-commerce experience reflecting increasing levels of responsibility.
• Experience in various types of campaigns such as promotional marketing and/or automated email marketing programs (triggers, journeys, drip campaigns).
• Experience with creative strategy and messaging communications planning.
• Experience creating, deploying and maintaining campaigns in CRM management platforms/marketing automation tools.
• Must have previous experience in e-commerce, digital and/or B2C marketing at a brand or agency.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation.
• Required to be 18 years or older.

Preferred

• Bachelor’s degree plus 5 years of email or digital/e-commerce marketing experience reflecting increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 8 years of email or digital/e-commerce marketing experience reflecting increasing levels of responsibility.
• Basic understanding of responsive email coding using HTML and CSS and comfortable working with tracking parameters.
• Experience with deployment and execution of SMS and push notification campaigns.
• Familiarity with GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), and CAN-SPAN regulations.
• Knowledge of Google Analytics, creating complex segmentation for multiple audiences and developing and executing A/B tests
• Knowledge of SQL and/or AMPscript.

Benefits

• We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.