Responsibilities

• Build, execute, and optimize multi-channel demand generation campaigns across SEM, paid social, and content distribution
• Own end-to-end management of Google Ads and partner with the Marketing Communication Specialist on LinkedIn Ads strategy, execution, budget allocation, and optimization
• Drive growth in MQLs, marketing-influenced pipeline, and cost-per-lead efficiency
• Partner with Sales to improve lead handoff quality, scoring accuracy, and conversion rates
• Collaborate with the Marketing Communication Specialist to develop gated content and lead gen offers that support pipeline targets
• Own SEO strategy, including keyword research, on-page optimization, and content gap analysis
• Partner with agency resources to build and manage the organic content calendar, including blogs, long-form guides, and educational content aligned to search intent and the buyer journey
• Improve organic traffic, search rankings, content engagement, time on site, conversion rates, and bounce rate
• Maintain and elevate the quality of website marketing content
• Own and execute a bi-annual website content audit to ensure pages are accurate, current, and aligned with SEO and messaging standards; implement revisions as needed

Requirements

• Minimum of 7 years of digital marketing, demand generation, or e-commerce experience
• Bachelor’s degree in Marketing, Business, or a related field; an equivalent combination of education, training, and experience may be substituted
• Proficiency in HubSpot, GA4, Google Ads, LinkedIn Ads, SEO tools, and CMS platforms
• Experience managing multi-channel demand generation campaigns and paid media budgets
• Strong understanding of SEO strategy, content marketing, and the B2B buyer journey
• Ability to analyze performance data and translate it into clear, actionable recommendations
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) and experience working in a Windows environment
• This role offers flexibility in work location. Candidates may be based on-site, in a hybrid arrangement, or fully remote, depending on individual circumstances and business needs.
• Up to 10% domestic travel may be required for meetings, training, team collaboration, and other business-related needs, including occasional visits to our corporate office in Schaumburg, IL, and other company locations.

Benefits

• Explore our comprehensive health, retirement, wellness, and professional growth programs in detail here .