Senior Digital Marketing Specialist (Campaign Management & Project Management)

Tampa, FL (Hybrid)

$71K/yr – $125K/yrSenior Level5+ years expFull time

Posted 4 days ago

Job Summary

Own end-to-end campaign coordination, ensuring cross-functional alignment from brief to post-campaign learnings, while driving planning, execution, and performance analysis across digital channels.

  • Own campaign planning and cross-functional coordination across marketing, product, and sales
  • Lead timing, approvals, and performance measurement with clear dashboards and reports
  • Improve processes and assets to scale efficient, high-quality campaigns

Job Description

Responsibilities

  • Coordinate the day-to-day execution of integrated digital marketing campaigns, ensuring clear timelines, deliverables, owners, approvals, and launch requirements
  • Build and maintain campaign project plans, status trackers, and task lists to keep cross-functional teams aligned and accountable
  • Support campaign kickoff meetings, working sessions, and recurring status updates to clarify priorities, dependencies, decisions, risks, and next steps
  • Partner with demand generation, product marketing, sales, creative, and global marketing teams to develop campaign assets, including emails, landing pages, social posts, webinar materials, digital ads, and sales enablement content
  • Manage campaign workflows from brief through launch, including content handoffs, creative reviews, stakeholder feedback, quality checks, and final approvals
  • Support the execution of digital campaign tactics across marketing automation, CRM, website, webinar, and social platforms, ensuring messaging and timing are aligned across channels
  • Track campaign performance metrics, including engagement, lead generation, conversion, and pipeline-related indicators, and help prepare performance reports and optimization recommendations
  • Understand UTM tracking, campaign naming conventions, list requirements, asset links, and other operational details that support campaign measurement and reporting
  • Identify project risks, timeline conflicts, missing inputs, or blockers early and communicate options to keep campaigns on track
  • Maintain organized campaign documentation, including briefs, timelines, meeting notes, asset libraries, reporting summaries, and post-campaign learnings

Requirements

  • Degree in Marketing, Communications, Business, Project Management, or a related field
  • 5+ years of experience in digital marketing, campaign management, marketing operations, or marketing project coordination
  • Strong project management skills with the ability to manage multiple campaigns, deadlines, stakeholders, and competing priorities in a fast-paced environment
  • Hands-on experience supporting digital marketing campaigns across channels such as email, web, webinars, social media, paid media, and digital content
  • Experience creating project plans, timelines, status updates, campaign briefs, meeting notes, and post-campaign summaries
  • Comfortable coordinating cross-functional work across sales, product marketing, creative, digital, and regional or global marketing teams
  • Experience with marketing automation and CRM platforms, such as Eloqua and Salesforce, is preferred
  • Experience with project management tools, such as Monday.com, is required
  • Solid understanding of campaign performance metrics, including engagement, lead generation, conversion, and campaign ROI indicators
  • Strong written and verbal communication skills, with the ability to provide clear updates, document decisions, and move work forward through influence

Benefits

  • Medical, Dental, & Vision Plans
  • 401(k)
  • FSA/HSA
  • Commuter Benefits
  • Tuition Assistance Plan
  • Vacation and Sick Time
  • Paid Parental Leave
Wolters Kluwer logo

Wolters Kluwer

Wolters Kluwer (EURONEXT: WKL) is a global leader in information, software solutions, and services for professionals in healthcare; tax and accounting; financial and corporate compliance; legal and regulatory; corporate performance and ESG. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with technology. Wolters Kluwer reported 2024 annual revenues of €5.9 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands.Equal Opportunity EmployerTo ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.Beware of Recruitment Fraud! 🔒Scammers may pose as Wolters Kluwer, offering fake job opportunities and requesting personal info or payments. Protect yourself:- Apply only via our secure Workday hub on our Careers page.- Our recruiters never ask for banking info or payments.- We don't use public email accounts (e.g., Hotmail, Yahoo, Gmail). Report suspected fraud: thirdpartyincident@wolterskluwer.com. If you've made a payment, contact local authorities.Read more here - https://careers.wolterskluwer.com/en/recruitment-fraud-alert

Founded in 2002
Alphen aan den Rijn, South Holland, NLD
23K employees (3,473 in marketing)

Salaries

Posted range

$71K/yr – $125K/yr

Taken straight from the job posting.

See all Wolters Kluwer salaries

Funding

Total Funding
$1.8B
Last Raise
$579.9M
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $579.9M
  • Mar 2025
    Post IPO Debt • $542.7M
  • Mar 2024
    Post IPO Debt • $655.8M

Traffic Signals

Monthly Visitors
3.7M
Monthly Google Ads Budget
$596.4K
Traffic Source Mix
Search
44%
Direct
45.6%
Referral
9.1%
Social
0.4%
Paid
0.8%

Headcount Trend

Current headcount: ~23K

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