Responsibilities

• Campaign Strategy Development and Implementation
• Collaborate with product teams to understand product features and benefits.
• Develop a comprehensive marketing strategy tailored for the product launch, including target audience identification and messaging.
• Design and implement multi-channel marketing campaigns (e.g., social media, email, content marketing).
• Set KPIs and metrics to measure campaign success (e.g., leads generated, website traffic, conversion rates).
• Continuously analyze campaign performance and make data-driven adjustments to enhance effectiveness.
• Work closely with sales, IST, and product teams to ensure alignment and support for launch efforts.
• PR, Communications, and Thought Leadership
• Support the development and distribution of press releases and media announcements
• Collaborate with internal stakeholders to position VectorBuilder in scientific, biotech, and industry media

Requirements

• 5+ years of experience in marketing / digital marketing, ideally within biotech, life sciences, healthcare, or a highly regulated industry
• Experience in campaign management and leading the delivery across multiple platforms/channels
• Familiarity with marketing automation and CRM platforms (e.g., HubSpot).
• Strong analytical mindset with comfort working in dashboards and performance reports.
• Strong organizational skills with the ability to manage multiple projects simultaneously.