Responsibilities

• Manage and optimize Google Ads and Microsoft Ads campaigns to meet monthly and quarterly ROAS targets, adjusting bids, budgets, and audience segments based on performance data.
• Design and execute A/B tests on ad copy, landing pages, bidding strategies, and audience targeting, documenting results and implementing winning variations into live campaigns.
• Monitor campaign budgets across all channels, forecast spend, and reallocate budget to top-performing campaigns in collaboration with the Director of Digital Marketing.
• Generate weekly and monthly campaign performance reports for leadership, including ROAS, CPA, click volumes, and trend analysis, with clear recommendations for optimization.
• Support the Director of Digital Marketing in developing and refining omni-channel strategy recommendations by analyzing campaign data and identifying cross-channel performance patterns.

Requirements

• More than 4 years of hands-on SEM campaign management experience, with proven expertise managing Google Ads and Microsoft Ads at scale.
• Strong track record of improving campaign ROAS through testing, optimization, and strategic bidding decisions.
• Comfortable working with analytics platforms (Google Analytics, data dashboards) and extracting actionable insights from large datasets.
• Familiarity with AI-assisted optimization tools and analytics platforms commonly used in marketing tech stacks.
• Excellent communication skills with ability to translate campaign performance data into clear strategic recommendations for leadership.

Benefits

• Restricted Stock Units (RSUs)
• Profit Share
• Medical, Prescription, Vision, and Dental insurance for employees and dependents (Wolfe pays 80% of premium)
• Short-Term Disability Insurance (Wolfe pays 100% of premium)
• Voluntary Long-Term Disability Insurance, Life Insurance, Critical Illness Insurance, Accident Insurance, and Hospital Indemnity coverage
• PTO (vacation and sick time)
• Corporate Holidays and Floating Holidays
• 401(k)
• Employee recognition program
• Charitable Donation to a charity of your choice yearly