Responsibilities

• Build, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, YouTube, and Demand Gen for dealership clients.
• Build, manage, and optimize Meta Ads campaigns (Facebook and Instagram) across Traffic, Lead Gen, Catalog Sales, and Retargeting objectives.
• Manage client ad budgets ranging from $1,000/mo to $10,000+/mo, ensuring efficient spend allocation and lead volume targets.
• Implement and maintain conversion tracking (Google Tag Manager, GA4, Meta Pixel/CAPI) across client websites.
• Develop inventory-specific ad strategies including dynamic product feeds, vehicle listing ads, and catalog-driven campaigns.
• Serve as the primary point of contact for a portfolio of 15–25+ dealership clients.
• Lead recurring performance review and strategy calls, presenting insights in clear, dealer-friendly language that connects to their business goals.
• Handle inbound client requests and escalations with professionalism and urgency.
• Participate in occasional sales-focused calls for prospective clients, articulating our paid media capabilities and case studies.
• Manage, mentor, and develop a team of digital marketing specialists and coordinators.

Requirements

• 3+ years of hands-on experience managing Google Ads campaigns (Search, PMax, Display, YouTube). A strong performance track record matters more than certifications.
• 2+ years of hands-on experience managing Meta Ads campaigns across multiple objectives and ad formats.
• Experience managing $30,000+/mo in monthly ad spend across multiple client accounts simultaneously.
• Background in an agency, managed services, or multi-client environment where you owned the full campaign lifecycle.
• Strong working knowledge of Google Tag Manager, GA4 event tracking, and conversion attribution.
• Proven ability to lead client-facing calls with confidence and clarity. Performance reviews, strategy sessions, and the occasional difficult conversation.
• At least 1 year of experience managing or mentoring direct reports or a small team.
• Excellent written and verbal communication. You'll write ad copy, client emails, internal docs, and present on camera regularly.
• Willingness to work in-office in downtown Grand Rapids, MI. This is not a remote position.

Preferred

• Experience in the dealership, automotive, powersports, marine, RV, or equipment industry.
• Familiarity with inventory feed management, vehicle listing ads, and dynamic creative optimization.
• Proficiency in SEMrush, Ahrefs, or similar competitive intelligence tools.
• Experience with Google Looker Studio or other BI/reporting platforms.
• Working knowledge of SEO fundamentals as a complement to paid media.
• Google Ads or Meta Blueprint certifications.

Benefits

• PTO: Competitive paid time off
• Benefits: Health insurance
• Growth: Clear path to Director of Paid Media or VP of Marketing as the team scales