Director of Marketing
Cyber 429
Kansas City, MO (Hybrid)
$95K/yr - $135K/yrIn-houseFull-timeDirector/executive5+ years exp.
2 hrs ago
Senior Digital Marketing Manager
USA (On-site)
Salary Not AvailableSenior Level4+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive full-funnel digital demand generation as a Senior Digital Marketing Manager, turning growth targets into measurable pipeline and revenue.
- Own the digital marketing roadmap and full-funnel execution from awareness to retention.
- Must-have: 4+ years in multi-channel digital marketing with end-to-end ownership.
- Standout: Deep expertise in marketing automation (HubSpot, Marketo, Mailchimp) and CRM segmentation.
Job Description
Responsibilities
- Own the digital marketing roadmap and execution for full-funnel performance—from awareness and engagement through conversion and retention.
- Design, launch, and continuously optimize integrated digital campaigns that drive measurable pipeline, revenue impact, and customer growth.
- Translate company growth targets into actionable digital programs with clear KPIs and reporting.
- Architect and optimize sophisticated email marketing and nurture programs tailored to complex B2B buying cycles.
- Leverage marketing automation platforms (HubSpot, Marketo, Mailchimp) to drive lifecycle marketing, lead scoring, and conversion optimization.
- Develop segmentation strategies within the CRM to deliver highly personalized, behavior-driven campaigns.
- Lead paid media strategy and execution across search, social, and retargeting channels with a focus on ROI, CAC, and pipeline contribution.
- Own budget allocation, performance analysis, testing frameworks, and ongoing optimization.
- Define and execute social media strategy across LinkedIn, Facebook, X (Twitter), TikTok, and YouTube Shorts to support brand authority, engagement, and demand.
- Oversee organic and automated outreach strategies using tools such as MeetAlfred to expand reach and engagement.
Requirements
- 4+ years of progressive digital marketing experience with demonstrated ownership of multi-channel, full-funnel strategies.
- Deep hands-on expertise in marketing automation platforms (HubSpot, Marketo, Mailchimp).
- Proven experience managing CRM segmentation, lifecycle marketing, and experimentation frameworks.
- Strong background in paid media strategy, execution, and performance optimization.
- Advanced analytical mindset with the ability to translate data into actionable insights.
- Demonstrated T-shaped marketer profile—broad channel fluency with deep expertise in core performance areas.
- Exceptional communication, stakeholder management, and project leadership skills.
- Comfortable operating independently in a fast-paced, scaling organization.
Preferred
- Experience in B2B SaaS, marketplaces, or complex/regulated industries.
- Proven success driving measurable pipeline and revenue impact through digital marketing.
- Experience partnering closely with Sales and RevOps teams in a revenue-driven environment.
- Prior ownership of marketing programs supporting long sales cycles and multi-stakeholder buying groups.
PartsBase Inc.
1.8 Glassdoor
Our technology suite provides industry-leading tools, services, and specialized solutions to advance supply-chain efficiencies for businesses and professionals across the aviation, aerospace and defense industries.
Founded in 1996
Deerfield Beach, Florida, USA
296 employees (17 in marketing)
10% recommend to a friend
18% CEO approval
Traffic Signals
Monthly Visitors
214.4K
Traffic Source Mix
Search
39.3%
Direct
55.2%
Referral
4.1%
Social
0.8%
Paid
0.4%
Headcount Trend
Current headcount: ~296
Marketing Team
Marketing Team Size
13 (4% of company)
Median Career Experience
12 years
Median Tenure
2.1 years
