Senior Digital Marketing Manager at PartsBase Inc. | USA

Senior Digital Marketing Manager

USA (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 5 months ago

Job Summary

Drive full-funnel digital demand generation as a Senior Digital Marketing Manager, turning growth targets into measurable pipeline and revenue.

Own the digital marketing roadmap and full-funnel execution from awareness to retention.
Must-have: 4+ years in multi-channel digital marketing with end-to-end ownership.
Standout: Deep expertise in marketing automation (HubSpot, Marketo, Mailchimp) and CRM segmentation.

Job Description

Responsibilities

Own the digital marketing roadmap and execution for full-funnel performance—from awareness and engagement through conversion and retention.
Design, launch, and continuously optimize integrated digital campaigns that drive measurable pipeline, revenue impact, and customer growth.
Translate company growth targets into actionable digital programs with clear KPIs and reporting.
Architect and optimize sophisticated email marketing and nurture programs tailored to complex B2B buying cycles.
Leverage marketing automation platforms (HubSpot, Marketo, Mailchimp) to drive lifecycle marketing, lead scoring, and conversion optimization.
Develop segmentation strategies within the CRM to deliver highly personalized, behavior-driven campaigns.
Lead paid media strategy and execution across search, social, and retargeting channels with a focus on ROI, CAC, and pipeline contribution.
Own budget allocation, performance analysis, testing frameworks, and ongoing optimization.
Define and execute social media strategy across LinkedIn, Facebook, X (Twitter), TikTok, and YouTube Shorts to support brand authority, engagement, and demand.
Oversee organic and automated outreach strategies using tools such as MeetAlfred to expand reach and engagement.

Requirements

4+ years of progressive digital marketing experience with demonstrated ownership of multi-channel, full-funnel strategies.
Deep hands-on expertise in marketing automation platforms (HubSpot, Marketo, Mailchimp).
Proven experience managing CRM segmentation, lifecycle marketing, and experimentation frameworks.
Strong background in paid media strategy, execution, and performance optimization.
Advanced analytical mindset with the ability to translate data into actionable insights.
Demonstrated T-shaped marketer profile—broad channel fluency with deep expertise in core performance areas.
Exceptional communication, stakeholder management, and project leadership skills.
Comfortable operating independently in a fast-paced, scaling organization.

Preferred

Experience in B2B SaaS, marketplaces, or complex/regulated industries.
Proven success driving measurable pipeline and revenue impact through digital marketing.
Experience partnering closely with Sales and RevOps teams in a revenue-driven environment.
Prior ownership of marketing programs supporting long sales cycles and multi-stakeholder buying groups.

PartsBase Inc.

1.8 Glassdoor

Our technology suite provides industry-leading tools, services, and specialized solutions to advance supply-chain efficiencies for businesses and professionals across the aviation, aerospace and defense industries.

Founded in 1996

Deerfield Beach, Florida, USA

296 employees (17 in marketing)

www.partsbase.com

10% recommend to a friend

18% CEO approval