Responsibilities

• Develop and execute comprehensive digital plans and paid media strategies to drive traffic, conversions, and ROI across platforms, including search and social channels.
• Manage relationships with agencies and vendors, ensuring alignment with business goals, adherence to timelines, and achievement of KPIs.
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for optimization.
• Drive the ongoing optimization of the paid and organic digital channels with an eye toward delivering product awareness, cost-efficient new customer acquisition, and profitable revenue growth.
• Collaborate with marketing team and business partners to develop and strategize campaigns that align with brand objectives and company goals.
• Own the development and execution of data-driven audience-targeting strategies that prioritize first-party data.
• Ensure brand consistency and effectiveness across all digital touchpoints.
• Lead overall website strategy, overseeing maintenance, while continually monitoring and updating content and pages to ensure they stay current and competitive.
• Maintain updated marketing calendar with all current programs and offers and distribute to key stakeholders and teams including Digital, Marketing, Creative, Sales, and Operations.
• Support customer engagement marketing efforts by leveraging data to enhance customer retention strategies.

Requirements

• Bachelor’s Degree from a four-year college or university in Business, Marketing, or a related area of study; MBA preferred.
• Minimum of 7 years of progressively more senior responsibilities as it relates to digital marketing, eCommerce, marketing, digital strategy, customer experience, CRM, site development, SEO, or sales; or equivalent combination of education and experience.
• Minimum of 3 years of experience managing a team.
• Deep understanding of digital marketing and eCommerce practices, technologies, and applications.
• Experience with a retail-centric organization, preference for dealer or franchise-based brands.
• Demonstrated ability to execute innovative and results-focused digital marketing programs and campaigns consistent with marketing best practices that result in sustainable growth.
• Exceptional written, oral and presentation skills with advanced PowerPoint presentation skills.
• Ability to work closely with cross-functional teams, including Marketing, IT, BT, Legal, Sales, and HR.
• Analytical skills to report KPIs and identify trends and challenges, using data to drive actionable customer-focused insights.
• A high level of attention to detail and good organizational skills.

Nice to Have

Benefits