Senior Digital Marketing Manager (Hybrid -Rosemont, IL)

Rosemont, IL (Hybrid)

$130K/yr – $135K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own omni-channel media strategy and agency partnerships, translating business goals into channel plans with a strong test-and-learn mindset that ties media to in-store and onsite outcomes.

Multi-channel ownership: manage paid search, paid social, programmatic/display, video, and emerging channels.
Agency and partner leadership: set strategy, briefs, SLAs, and performance reviews with agencies and platform partners.
Test and learn: run audience, creative, and landing experiments with clear success metrics and post-test learnings.

Job Description

Responsibilities

Own and evolve a comprehensive full-funnel digital marketing strategy across paid search, paid social, programmatic/display, online video, and emerging channels to drive omni-channel traffic and sales, with brick and mortar being the priority.
Lead end-to-end campaign planning and execution with agency, translating business goals into channel strategies, briefs, targeting approaches, and measurement plans in partnership with cross-functional stakeholders.
Manage the creative asset pipeline and process: develop clear briefs, define formats/specs, coordinate reviews and approvals, track production status, and ensure on-time delivery of creative for all digital channels.
Ensure consistent, on-brand creative and messaging across digital touchpoints, including paid media, website modules/banners, email, and SMS by partnering with Creative, Brand, Ecommerce, and Lifecycle teams.
Serve as the primary day-to-day lead for media agencies and key platform partners: align on objectives, oversee execution, negotiate scopes/contracts as needed, and evaluate performance to ensure best-in-class partnership.
Oversee campaign implementation and governance, ensuring quality control, tagging/measurement readiness, compliance with brand standards, and a tight feedback loop between creative, media, and onsite experiences.
Develop and manage budgets, forecasts, and pacing across channels; identify opportunities to reallocate spend to maximize ROI and incremental impact.
Establish and run a test-and-learn roadmap (audiences, creative, offers, landing experiences, and new platform betas) with clear hypotheses, success metrics, and post-test learnings.
Own performance reporting and insights (daily/weekly/monthly) for senior leadership; connect media results to in-store and onsite behavior and conversion drivers and recommend actions to improve outcomes.
Partner with internal teams to stay ahead of planning, participating in quarterly/monthly road mapping, key moments planning, and promotional calendars to ensure media and creative readiness.

Claire's

2.9 Glassdoor

For more than 60 years, Claire’s has opened the door to self-discovery for people of all ages. We’re dedicated to encouraging this through each experience and product discovery. As a global brand powerhouse for self-expression, we’re passionate about our purpose and our people. Trusted by consumers around the world, our Claire’s and Icing brands deliver immersive experiences through more than 2,300 company-operated Claire’s and Icing stores in North America and Europe, more than 300 Claire’s franchise stores primarily in the Middle East and South Africa, and over thousands of concessions globally across our trusted retail partners.Behind each consumer experience, is a team of truly inspirational people who show up as they are and encourage others to do the same every day. Supporting our team members as they grow, change and reinvent themselves is how we get stronger and more innovative as an organization, creating an inclusive and diverse culture that inspires us all to dream and achieve. Learn more about us and our company values @Claire'sValues

Founded in 1974

Schaumburg, Illinois, USA

10K employees (307 in marketing)

corporate.claires.com

34% recommend to a friend

51% CEO approval