Senior Digital Marketing Lead

USA (Remote)

$150K/yr – $185K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel acquisition with end-to-end paid search ownership to drive pipeline and self-serve growth.

  • Growth ownership across paid and organic channels with a data-driven, experimentation-led approach to spend and outcomes.
  • Team leadership and cross-functional collaboration with Sales, Product, CRO, Creative, and Data to align bets and launches.
  • Budget, forecasting, and governance to hit CAC payback and growth targets while optimizing channel mix and audience cuts.

Job Description

Responsibilities

  • Lead the multi-channel acquisition strategy across paid and organic channels, with full end-to-end ownership of the paid search function, to deliver pipeline and self-serve growth targets.
  • Mentor and develop a team of paid and organic marketers and oversee external agency partners.
  • Own acquisition budget, forecasting, and channel performance governance to meet CAC payback and growth business targets.
  • Design an experimentation roadmap across creative, landing pages, targeting, and channel mix, increasing velocity and learning cycles.
  • Diagnose funnel performance, identify growth opportunities, and make data-driven investment decisions across channels, audiences, and regions.
  • Partner cross-functionally with Sales, Product, CRO, Creative, and Data teams to align priorities, support launches, and drive integrated performance programs.
  • Communicate acquisition insights, risks, trade-offs, and recommendations to senior stakeholders, enabling informed decision-making.

Requirements

  • 8+ years of experience in data-driven B2B SaaS marketing, with a demonstrated track record of driving efficient revenue and customer growth.
  • Hands-on expertise in Paid Search, with proven ability to scale and optimize the channel end-to-end (strategy, execution, experimentation, forecasting, and governance).
  • Proven success scaling multi-channel acquisition portfolios using structured experimentation and managing $5M+ budgets across paid acquisition/performance marketing.
  • Strong cross-functional experience partnering closely with Sales and Product teams to align priorities and deliver pipeline and self-serve growth.
  • Player–coach leadership style, able to operate at both strategic and executional levels while guiding team members and maintaining long-term focus.
  • Strong analytical and problem-solving skills, capable of diagnosing funnel issues, prioritizing opportunities, and applying data to decision-making.
  • Clear communicator, able to use structured narrative, insights, and data storytelling to influence senior stakeholders.
  • Highly organized and delivery-focused, able to manage multiple initiatives, dependencies, and deadlines in a fast-paced environment
  • Based in East Coast US time zone.

    Benefits

    • Global benefits
    • Participation in our company share program
    • Best-in-class parental leave (6 months fully paid for primary caregivers, 2 months for secondary, available within your first year)
    • Unlimited paid holiday (yes, really)
    • Work from anywhere - enjoy the flexibility to work from other countries for a few weeks each year through our compliant and flexible Workation policy.
    • Relocation options available after 1 year
    • Monthly "EDGE" time - dedicated to Explore, Develop, Grow, and Elevate yourself
    • Flexible, hybrid working options
    • One-off home office setup budget to make your workspace your own
    • Monthly working-from-home and healthcare allowances ( where local healthcare benefits are not in avaliable )
    Mews logo

    Mews

    4.5 Glassdoor

    An innovative hospitality management cloud that empowers the modern hotelier to streamline operations, improve performance and maximize revenue. Mews supports over 12,500 customers in 85 countries to deliver remarkable guest experiences.

    Founded in 2012
    Amsterdam, North Holland, Netherlands
    1.4K employees (128 in marketing)
    87% recommend to a friend
    93% CEO approval

    Traffic Signals

    Monthly Visitors
    4.5M
    Monthly Google Ads Budget
    $33.4K
    Traffic Source Mix
    Search
    21.8%
    Direct
    49.4%
    Referral
    27.8%
    Social
    0.4%
    Paid
    0.5%

    Headcount Trend

    Current headcount: ~1.4K

    Marketing Team

    Marketing Team Size
    83 (6% of company)
    Marketing Roles Posted (Last 30 Days)
    1

    Funding

    Total Funding
    $517.3M
    Last Raise
    $75M
    Series E, 9 months ago

    Funding History

    • Mar 2025
      Series E • $75M
    • Sep 2024
      Debt Financing • $100M
    • Mar 2024
      Series D • $110.1M

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