Responsibilities

• Help drive and manage the development of J&J Heart Recovery’s digital channel strategy in the US, primarily via website content ensuring consistency, and uniform messaging with ongoing marketing campaigns, product launches, and clinical data communication
• Work in a highly collaborative manner with product marketing team to inform channel communication strategy and campaign development on an ongoing basis
• Work collaboratively with multiple internal teams sharing complimentary objectives (digital, communications, graphic design, upstream marketing) to effectively design omni-channel strategy and messaging campaigns that support sales efforts through the creation of novel sales tools and effective omni-channel execution
• Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization.
• Review all external-facing content coming from marketing for brand consistency, from both a creative and voice perspective
• Identify new tools, skills and resources that the company needs to acquire to improve our brand reputation

Requirements

• Bachelor degree required, MBA preferred with at least 3-5 years of experience in cardiovascular med tech marketing or agency experience
• Proven track record in creative, campaign or brand roles within agency/med tech organizations.
• Expertise in developing and implementing product-specific campaigns in an omni-channel approach.
• Ability to review editorial content in language that will resonate with relevant physician customer audience (interventional cardiology, surgery, heart failure, intensivist)
• Ability to work in a fast-paced environment, managing multiple priorities, operating as a team and independently, adapting to changing requirements.
• Embody J&J Heart Recovery’s “Patients First” culture, demonstrating a positive attitude, open communication, and team first mentality.
• Commitment to achieving goals and driving results. Proven track record of leveraging analytics, customer insights, and field feedback to develop and execute marketing strategies and tactical plans.
• Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership and customers.
• Experience in Abode Creative Suite a plus
• Domestic travel up to >30%.

Preferred

• MBA preferred
• Experience with Adobe Creative Suite

Benefits

• Consolidated retirement plan (pension) and savings plan (401(k)).
• Eligible to participate in long-term incentive program.
• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for residents of Colorado –48 hours; for residents of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period10 days
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year