Senior Demand Generation Specialist at ECP | Madison, WI

ECP

Senior Demand Generation Specialist

Madison, WI (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own full-funnel demand generation that turns first touch into pipeline, balancing multi-channel campaigns, AI-enabled optimization, and tight Sales alignment to improve MQL to SAL conversion and overall pipeline contribution.

Full-funnel ownership: from first touch through opportunity creation across paid, email, content, and events.
AI-driven optimization and HubSpot workflows: accelerate campaigns, automate segmentation, routing, and performance insights.
Sales collaboration: align on lead quality, follow-up, and SAL conversion to maximize pipeline impact.

Job Description

Responsibilities

Pipeline contribution from marketing campaigns
Full-funnel performance from first touch through opportunity creation
Multi-channel demand generation programs across paid, email, content, and events
AI tools and agent-based workflows that improve campaign performance and speed
Lead generation and nurturing programs in HubSpot — workflows, segmentation, routing
Conversion rate optimization across the funnel — visitor, lead, MQL, SAL, opportunity
A/B testing across campaigns, landing pages, and emails
Paid media (Google, Meta, etc) as part of a broader pipeline strategy
Campaign reporting focused on pipeline, not activity
Sales alignment on lead quality, follow-up, and SAL conversion

Requirements

4+ years in demand generation, performance marketing, or a closely related role
A track record of owning pipeline targets — not just running campaigns
Hands-on experience with Google Ads and Meta Ads
Proficiency in HubSpot — workflows, segmentation, reporting
Strong grasp of full-funnel metrics: MQL, SAL, opportunity creation, pipeline contribution
Experience translating funnel data into campaign decisions
Has built or actively uses AI tools or automations in a marketing context
Comfortable working directly with Sales, Creative, and Leadership
Strong written communication

Preferred

Experience in B2B SaaS or healthcare technology
Familiarity with senior living, long-term care, or similar regulated markets
Experience with intent data, ABM platforms, or advanced HubSpot configurations

ECP

4.7 Glassdoor

ECP is a cloud-based, all-in-one software platform tailored to the needs of the senior living industry. Our platform offers four core solutions: eMAR, EHR, CRM, Move-Ins and Billing, helping communities streamline operations, improve care quality, and drive financial growth.ECP's eMAR integrates seamlessly with long-term care (LTC) pharmacies to sync medication orders, automate reordering, and reduce medication administration errors. Our EHR system provides robust care management tools, including integrated assessments, a care plan wizard, point-of-care charting, customizable alerts and reminders, and state-mandated reports.ECP’s CRM streamlines resident and prospect management, enabling senior living communities to track leads, manage relationships, and automate follow-up tasks. The CRM integrates marketing tools that help communities attract and retain residents by organizing campaigns, capturing inquiries, and maintaining communication history. With robust reporting and insights, users can track occupancy trends and optimize marketing strategies.ECP’s Billing solution simplifies financial operations with features designed specifically for senior living. From handling accounts receivable (AR) and non-sufficient funds (NSFs) to generating invoices and processing payments, the system ensures transparency and accuracy in financial management.

Founded in 2004

East Troy, Wisconsin, USA

539 employees (30 in marketing)

ecp123.com

96% recommend to a friend

100% CEO approval