Responsibilities

• Own and operate higher‑value acquisition lead generation program end‑to‑end, translating business and revenue priorities into clear strategy, execution plans, and measurable outcomes.
• Lead cross‑functional work across operations, finance, sales, and marketing teams, distilling strategy and insights into the right level of context to drive alignment and action.
• Leverage Artificial Intelligence tools to enhance operational efficiency and drive measurable, real lift in program and campaign performance.
• Design and incorporate ABM-centric strategies that engage buying committees within named accounts, enabling sales teams to drive coordinated, high‑touch engagement
• Own program‑level performance and insights, synthesizing engagement, lead quality, conversion, and downstream revenue signals into clear recommendations and actions.
• Communicate program strategy, performance, and impact through concise, executive‑ready updates that inform decisions and influence stakeholders.
• Communicate strategy, insights, updates, and results to stakeholders and leadership.

Requirements

• BA/BS degree in marketing, business, or a related field; or equivalent work experience.
• 7+ years experience in growth marketing.

Preferred

• Proven ability to set and own a roadmap, driving strategy to execution.
• ABM experience designing 1:few, 1:1, and 1:many customized approaches to activate named accounts.
• Creative marketer with a passion for understanding the audience and designing programs that inspire action.
• Exceptional interpersonal, communication (oral and written), and presentation skills.
• Experience analyzing data to generate actionable insights and program improvements, driving innovation, and conducting A/B tests to enhance performance.
• Ability to prioritize, balance multiple projects, and manage complex workstreams while consistently delivering results.
• Experience collaborating across time zones to develop global strategies.
• Strong ability to collaborate, build deep relationships with colleagues, and influence functional teams to achieve goals.
• Experience working with Sales teams. Direct Sales experience or prior roles working closely with Sales leadership is a plus.