Senior Demand Generation Manager at Envoy | San Francisco, CA | $133K/yr – $144K/yr

Envoy

Senior Demand Generation Manager

San Francisco, CA (Hybrid)

$133K/yr – $144K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the core demand engine for a B2B SaaS business, combining funnel analytics, paid media, ABM, and continuous experimentation to push pipeline from visit to close.

Funnel & Analytics: establish attribution, dashboards, and a data-driven feedback loop across marketing and sales.
Execution & AMB: own SEM, Paid Social, and ABM programs with testing, messaging, and bid management to drive CAC/ROAS targets.
Experimentation: prioritize hypotheses, run tests on pricing and key pages, and convert insights into repeatable campaigns that lift visit-to-lead and lead-to-SQL rates.

Job Description

Funnel & Analytics
Build and maintain demand dashboards and multi-touch attribution models in partnership with Marketing Ops and RevOps.
Diagnose conversion friction and routing/SLA issues across the funnel — from visit to MQL to SQL to Closed-Won.
Run weekly metric-based pipeline review meetings with Marketing and Sales leadership, driving data-based decisions on channel investment and program prioritization.
Own paid search (Google Ads) and paid social (LinkedIn, Meta) strategy and execution — including keyword strategy, audience targeting, creative direction, and bid management.
Manage lead gen, retargeting, and conversion campaigns aligned to CAC and ROAS targets.
Partner with PMM and Design on creative planning and messaging strategy for each campaign type.
Design and run A/B tests on high-traffic web pages — pricing, feature pages, compliance content, and trial/demo CTAs.
Own the experimentation backlog: prioritize hypotheses, instrument tests, report results, and ship winners.
Drive measurable improvement in visit-to-lead and lead-to-SQL conversion rates.

Hands-on operator: You run the programs yourself. You are in the platform, in the data, and in the weeds so that you effectively partner with agencies and cross-functional teams.
Hypothesis-led and fast to ship: You form a clear thesis before starting a test or program, and you move quickly from idea to live. You do not over-engineer before shipping.
Analytically rigorous: You are comfortable building dashboards, diagnosing funnel problems, and presenting data-backed recommendations to senior leadership. Attribution, CAC, ROAS, and conversion rates are native to how you think.
Deep in paid: You have hands-on technical experience in SEM and Paid Social — not just strategy oversight. You know how to structure campaigns, manage bids, write briefs, and optimize toward pipeline metrics.
Experienced in CRO and ABM: You have designed and run A/B tests that produced measurable conversion wins. You have operationalized intent signals into coordinated ABM programs — not just built the list.
Strong cross-functional partner: You collaborate naturally with RevOps, PMM, Design, and Sales. You do not wait to be pulled in — you proactively surface information and close the loop.
5+ years in B2B SaaS demand marketing: You have owned programs across the full funnel in a B2B SaaS environment, with direct accountability to pipeline and revenue metrics.
AI-Forward: You’re comfortable using AI to build agents, automate tasks and deploy dashboards.

An exceptional writer and spoken communicator.
Highly organized & autonomous, a true self-starter.
Comfortable and energized operating in a fast moving, changing organization.
Confident in conducting your own product demos and being able to answer questions to help drive the client evaluation forward.
Passionate about our product and the workplace or commercial real estate industry and working hard to build strategic partnerships.
Excited about new logo prospecting and self-sourcing deals.
Capable of having conversations with potential buyers centered around business value and the value of solving their business challenges through technology .
Consultative, intellectually curious and ambitious.
Enthusiastic about learning and growing at Envoy.
AI-Forward: comfortable using AI to build agents, automate tasks and deploy dashboards.

A high degree of trust in your ideas and execution
An opportunity to partner and collaborate with other talented people
An inclusive community where you feel welcomed and cared for as a person
The ability to make an immediate impact helping customers create a great workplace experience
Support for your personal and professional growth

Envoy

3.0 Glassdoor

Envoy empowers over 16,000 workplaces and properties around the globe to redefine how their workplaces run. We connect people, spaces, and data in one seamlessly integrated workplace platform, providing a single solution to manage every aspect of any facility, anywhere. Companies of all sizes can deliver unrivaled employee and visitor experiences to optimize working together in-person. By capturing data and space usage across multiple sources, we help customers make informed workplace resourcing and investment decisions–all while supporting the requirements of operating a secure, safe and fully compliant workplace. We power the places where people work best together. For more information, please visit envoy.com.

Founded in 2013

San Francisco, California, USA

436 employees (25 in marketing)

envoy.com

31% recommend to a friend

52% CEO approval