Responsibilities

• Own and optimize demand generation programs across digital channels to drive qualified enterprise pipeline
• Build and run always‑on and campaign‑based ABM programs aligned to priority account lists and sales territories
• Partner closely with Sales and BDRs on audience targeting, messaging, and follow‑up plays to maximize conversion from lead to meeting to opportunity
• Write or adapt core campaign assets when needed (emails, ads, landing page briefs), collaborating with content and design when available
• Collaborate with Product, Marketing and RevOps to align campaigns with positioning, guidelines, and our go‑to‑market strategy
• Work with RevOps to define success metrics, review performance, and turn insights into program improvements
• Balance speed with structure, moving fast while keeping stakeholders aligned and programs unblocked

Requirements

• 5+ years of experience in B2B SaaS demand generation, growth marketing, or performance marketing
• You have deep, hands-on expertise running acquisition and lifecycle programs across digital channels to drive qualified pipeline
• You are experienced in ABM and building measurable pipeline through multi-channel campaigns in partnership with Sales
• You have proven ability to create and adapt core campaign assets yourself when needed (ad copy, email sequences, landing page briefs, sales one-pagers)
• You possess strong collaboration skills, with experience working closely with sales, product marketing, and revenue operations teams
• You are comfortable operating in a lean, startup-like environment, testing quickly, moving from idea to launch fast, and working without a large content or ops team behind you
• You know how to navigate a large, matrixed organization, managing stakeholders, aligning to guidelines, and keeping programs moving through approvals
• You are analytical and data-driven, using funnel metrics and experimentation to inform decisions and optimize performance
• NY-based candidates (will come to the office on an as-needed basis)

Preferred

Benefits

• competitive medical, dental and vision insurance
• a retirement savings plan
• wellness benefits
• travel expenses
• subsidized lunch
• Other benefits vary from country to country.