Responsibilities

• Own Campaign Execution Across Channels
• Translate segment campaign strategy into multi-channel execution plans across email, paid, webinars, website, and events
• Launch and manage campaigns end-to-end, ensuring timelines, targeting, and assets are aligned
• Operationalize pre- and post-event and webinar programs in partnership with Field and Partner Marketing
• Ensure consistent campaign tracking, tagging, and reporting in partnership with RevOps
• Align with Sales and Customer Success to ensure strong campaign follow-through
• Leverage AI tools to accelerate campaign execution, including content iteration, audience targeting, and campaign setup
• Build and Optimize Acquisition Programs
• Design and execute segmented nurture programs based on persona, segment, funnel stage, and engagement signals
• Drive acquisition performance across campaigns by optimizing targeting, messaging, channel mix, and conversion paths

Requirements

• 6–9 years of experience in B2B SaaS demand generation, growth marketing, integrated marketing, or campaign management
• Proven track record of owning and executing multi-channel campaigns that drive pipeline
• Hands-on experience with marketing automation and CRM platforms (Marketo, SalesForce preferred), including building nurture programs and segmentation
• Experience using AI tools (e.g., ChatGPT, Claude, Clay, and similar platforms) within demand generation workflows to scale campaign execution, optimization and improve performance
• Strong experience managing and optimizing paid channels, especially LinkedIn (Google Search a plus)
• Solid understanding of funnel metrics, conversion rates, and pipeline reporting
• Ability to operate independently in a fast-paced, cross-functional environment
• Highly organized, detail-oriented, and comfortable managing multiple campaigns simultaneously

Benefits

• Unlimited PTO and flexible work policy
• Employee stock options
• Medical, dental, vision plans with HSA (monthly employer contribution) and FSA options
• 401k with 100% match up to 4% of annual employee compensation
• Eligible new parents receive 16 weeks of paid parental leave
• Home office stipend for new employees
• Annual Learning & Development annual stipend
• Well-being benefits include access to ClassPass, OneMedical, UrbanSitter, and Spring Health
• Hybrid work environment: Tuesdays–Thursdays at HQ in Union Square, Manhattan, with some WFH on Mon/Fri