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Alloy

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  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Alloy provides an identity and fraud prevention platform that enables global financial institutions and fintechs to manage identity risk so they can grow with confidence. Over 700 of the world’s largest financial institutions and fintechs turn to Alloy’s end-to-end platform to access actionable intelligence and the broadest network of data sources across the industry, as well as stay ahead of fraud, credit, and compliance risks. Founded in 2015, Alloy is powering the delivery of great financial products to more customers around the world.
Founded in 2015
New York, New York, USA
402 employees (27 in marketing)
alloy.com

Salaries

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People

Founders and leadership

Ramon Khan
Ramon Khan
Co-founder + Head of Marketing
At the company for 3 years 7 months

Marketing leadership

Kathryn Cook
Kathryn Cook
Chief Marketing Officer
At the company for 2 years 4 months
Steven Schuler
Steven Schuler
Vice President Product Marketing
At the company for 1 year 1 month
Kelly Mayes
Kelly Mayes
VP of Marketing (Brand and Communications)
At the company for 4 years 7 months
Franklin Morris
Franklin Morris
Vice President, Marketing
At the company for 5 years 4 months

Hiring activity

Open marketing jobs over time

14 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$216.7M

Last raise

$52M

Series C, 4 years ago

Funding history

Sep 2022

Series C Alloy · $52M

Sep 2021

Series C Alloy · $100M

Sep 2020

Series B Alloy · $40M

Sep 2019

Series A Alloy · $12M

Feb 2019

Seed Round Alloy

Audience

Monthly website visitors
72.2K
Month over month-3%
Quarter over quarter+12.2%
Top sourceDirect (49.9%)
Ad budget per month$76.8K
Average search rank52.2
Traffic source mix
Direct
49.9%
Search
35.4%

News

Alloy Partners and Huntington Bank Launch New Venture Studio to Accelerate Innovation and Growth Across Banking
Oct 23, 2025 • PR Newswire
SaaStr AI App of The Week: Alloy — The AI Prototyping Tool That Actually Looks Like Your Product (Not Some Generic App Builder)
Oct 18, 2025 • SaaStr
Cheque-in: The 4 startups banking $94.4 million in VC this week
Sep 27, 2025 • Startup Daily

Links

alloy.comLinkedInCrunchbaseX (Twitter)

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Headcount +32.8% year over year

Oct 2017

Seed Round Alloy · $3.8M

Referral
9.6%
Social
4.1%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

26.5K

12-mo growth

+28.6%

Monthly growth

+1.8%

Open positions14 open marketing positions

Alloy logo

Senior Manager, GTM Systems

Alloy

New York City, NY (Hybrid)

$133K/yr - $156K/yrIn-houseFull-timeSenior level5+ years exp.
2 weeks ago
Alloy logo

GTM Systems Administrator

Alloy

New York City, NY (Hybrid)

$127K/yr - $149K/yrIn-houseFull-time
2 weeks ago
Alloy logo

Engagement Lead

Alloy

Atlanta, GA (Hybrid)

In-houseFull-time
2 weeks ago
Alloy logo

GTM Engineer

Alloy

New York City, NY (Hybrid)

$170K/yr - $190K/yrIn-houseFull-time
4 weeks ago
Alloy logo

Senior SEO & AI Search Strategist - Contract Opportunity

Alloy

Atlanta, GA (Hybrid)

In-houseContractSenior level4+ years exp.
4 months ago
Alloy logo

Growth Development Executive

Alloy

London, UK (Hybrid)

In-houseFull-time
4 months ago
View all 14 jobs

Alloy insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2015
Headquarters
New York, New York
Employees
201-500
32.8% growth last 12mo
Marketing team
27
7% of company
16 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series C–like · Growing 32.8% last 12 months · More mature · Last funding 3+ years ago
Trend
2021-06-28 -> 2025-12-08
Headcount (12 months)
+32.8%
Last funding round
43 months ago
Negative news (120 days)
0
Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
72.2K
Month over month-3%
Quarter over quarter+12.2%
Top sourceDirect (49.9%)
Traffic source mix
Direct
49.9%
Search
35.4%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
136 competitor sites
Search traffic: 12.6K organic clicks / 8.7K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+793
Ad budget per month
$76.8K
Average search rank
52.2
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
9.1 / 5
20 reviews saved
Reviews month over month
0%
Reviews quarter over quarter
0%
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
2 open jobs
Open jobs trend: —
Trend
2023-05-01 -> 2026-02-01

Marketing team size

Shows saved marketing team size.

27
7% of the company • 16 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 27.

Funding

Shows saved funding data.

Total funding
$216.7M
Last raise
Series C
4 years ago
Funding details
Amount raised
$216.7M
Last round
Series C
Last fundraise
4 years ago

News

Shows saved company news.

Alloy Partners and Huntington Bank Launch New Venture Studio to Accelerate Innovation and Growth Across Banking
Oct 23, 2025 • PR Newswire
SaaStr AI App of The Week: Alloy — The AI Prototyping Tool That Actually Looks Like Your Product (Not Some Generic App Builder)
Oct 18, 2025 • SaaStr
Cheque-in: The 4 startups banking $94.4 million in VC this week
Sep 27, 2025 • Startup Daily
9.6%
Social
4.1%
Paid referral
0.8%

Total followers

26.5K

12-mo growth

+28.6%

Monthly growth

+1.8%

Open jobs growth
—
Biggest role change
—
Latest open role
Senior Technical Success Manager II