Responsibilities

• Lead the development and advancement of measurement methodologies that push the boundaries of what’s possible in evaluating marketing effectiveness
• Explore innovative approaches grounded in data science and modern analytical methods
• Drive the creation of frameworks, tools, and processes, and adoption of new methodologies that make measurement more systematic and scalable across a variety of channels.
• Strengthen and evolve modeling approaches to deliver insights that are both robust and actionable.
• Iterate on measurement approaches to marketing problems like channel incrementality, bolstering a robust approach to maximizing return on ad spend
• Collaborate with cross-functional partners to connect measurement learnings with business strategy and growth.
• Serve as a technical leader—mentoring others, elevating analytical standards, and shaping the long-term direction of measurement at Thumbtack.
• Identify and pursue new opportunities where advanced analytics or fresh methodologies can unlock impact.
• In order to be successful, you must bring

Requirements

• 4+ years of experience in data science, analytics, or economics
• Bachelor’s, Master’s, or Doctoral degree in a technical area such as: Statistics, Economics, Math, Computer Science, Engineering, advanced degree preferred
• Proficient in causal inference methods, and familiar with statistical and machine learning concepts
• Proficient in Python and SQL
• Fluency in marketing and marketing measurement, experience with media mixed modeling preferred
• Quantitative and structured problem solving
• Ability to work in a fast moving business environment
• Strong communication skills and ability to build strong relationships cross-functionally and with leadership and get buy-in on a data-driven perspective

Preferred

• advanced degree preferred
• experience with media mixed modeling preferred