Senior Data Analyst, Marketing

New York, USA (Hybrid)

$160K/yr – $185K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive data-driven growth for a GTM analytics role at a SaaS company, partnering with lifecycle, performance, and brand teams to optimize funnel and attribution while scaling analysis with AI tools.

  • Own multi-touch attribution, funnel analysis, and KPI definition (CAC, LTV, payback).
  • Must-have: 5+ years in analytics with SQL and Python, plus SaaS marketing analytics experience.
  • Standout: Hands-on use of AI tools to automate analyses and accelerate workflows.

Job Description

Responsibilities

  • Work directly with various GTM teams (e.g. lifecycle, performance marketing, brand & product marketing) to execute high-impact campaigns, experiments and projects
  • Identify opportunities for optimization and revenue growth through analysis of our funnel, customer performance data, and experiments
  • Own, iterate and improve upon our multi-touch attribution model and channel lift-testing
  • Define and analyze marketing metrics and KPIs, such as CAC, LTV and payback period
  • Partner with Data Platform and peer Analytics teams to implement best-in-class analytical frameworks and testing structure across our data stack
  • Leverage AI tools and automation to scale your analysis and focus on the high-impact work
  • Serve as a thought partner to the go-to-market leadership in deciding how to strategically grow our customer base

Requirements

  • 5+ years of experience in a highly analytical role, 2+ years in a marketing analytics or science role, ideally at a SaaS company
  • Demonstrated use of AI tools (e.g., Claude, ChatGPT, Cursor) to accelerate analysis, build automations, or improve workflow efficiency
  • Strong perspective on the marketing experimentation lifecycle (hypothesis generation, experimental design, implementation, statistical analysis, A/B testing best practices)
  • Strong working knowledge of stats (regression, conversation rate modeling, A/B testing, media mix modeling, etc.)
  • Proficiency in SQL and Python
  • Experience with Hex, Looker, Tableau, or other data visualization tools is preferred
  • Familiarity with CRM and Martech tools like Iterable, Hubspot, Eppo and similar is a plus

Preferred

  • Experience with Hex, Looker, Tableau, or other data visualization tools is preferred
  • Familiarity with CRM and Martech tools like Iterable, Hubspot, Eppo and similar is a plus

Benefits

  • Flexible PTO
  • Competitive health & dental insurance options, with premiums partially or fully covered by GG
  • Fertility and adoption benefits via Carrot
  • Generous, fully-paid parental leave policy
  • 401k benefit - employees are eligible to contribute starting day 1 of employment
  • Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
  • Pre-tax commuter benefits
  • Dependent Care FSA
  • Home office support
  • Team Bonding opportunities - as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year
GlossGenius logo

GlossGenius

3.9 Glassdoor

GlossGenius is one of the quickest growing solutions powering small business owners across the US in the beauty & wellness space with elegant, vibrant, and intuitive software. GlossGenius’s complete “business-in-a-box” platform spans powerful SaaS and fintech solutions, enabling tens of thousands of business owners to run their entire set of business operations every day.GlossGenius is backed by Bessemer Venture Partners, Imaginary Ventures, Left Lane Capital, L Catterton, and a number of high-profile strategic investors and has raised a total of ~$70mm.

Founded in 2016
New York, New York, USA
306 employees (51 in marketing)
69% recommend to a friend

Traffic Signals

Monthly Visitors
6.8M
Monthly Google Ads Budget
$77.5K
Traffic Source Mix
Search
27.5%
Direct
53.4%
Referral
11.9%
Social
6.6%
Paid
0.4%

Headcount Trend

Current headcount: ~306

Marketing Team

Marketing Team Size
33 (11% of company)
Median Career Experience
9 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$70.6M
Last Raise
$28M
Series C, 3 years ago

Funding History

  • Jul 2023
    Series C • $28M
  • Sep 2022
    Series B • $25M
  • Nov 2021
    Series A • $16.4M

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