Senior Data Analyst (Marketing)

Alameda, CA (On-site)

$100K/yr – $200K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Own data analytics for performance marketing and lifecycle initiatives, guiding attribution, experimentation, and CRM insights in an ecommerce context.

  • Own hypothesis-driven analyses and translate findings into actionable marketing recommendations.
  • Must-have: 5+ years in data analytics/science in ecommerce or retail.
  • Standout: Expertise in attribution, incrementality, and experimental design.

Job Description

Responsibilities

  • Lead Analysis: Independently design and execute analyses driven by clear business needs and hypotheses.
  • Attribution & Incrementality: Develop and refine attribution models and measure incremental impact across channels.
  • CRM Analytics: Analyze lifecycle marketing performance, segmentation, and engagement metrics across CRM platforms (e.g., Braze, Marketo).
  • Test Design & Implementation: Own the design, execution, and evaluation of experiments (A/B tests, DMA tests, geo-lift studies).
  • Data Management: Use SQL, Python, and analytics tools to extract, transform, and analyze large datasets.
  • Insights & Reporting: Translate complex data into clear, actionable recommendations for marketing, CRM, and growth strategies.

Requirements

  • Bachelor’s degree Engineering, Data Analytics, Data Science, Statistics or related STEM field
  • 5+ Years hands-on experience in Data Analytics or Data Science in an eCommerce or Retail environment.
  • Proficiency in SQL , Python , or other common analytics and reporting tools (e.g., Pandas, NumPy, visualization libraries).
  • Ability to independently lead hypothesis-driven analysis and communicate findings effectively.
  • Deep understanding of statistical significance , marketing attribution models, and incrementality measurement methodologies .
  • Experience designing, implementing, and communicating test results (A/B, DMA, geo-lift).
  • Ability to analyze customer lifecycle metrics , segmentation, and retention strategies.

Nice To Have

  • Familiarity with retail media networks (Amazon / Walmart Marketing Cloud Environments).
  • Solid understanding of media mix modeling and its application in marketing strategy.
  • Some exposure to marketing investment frameworks and ROI optimization.
  • Working knowledge of major advertising platforms ( Google Ads , Meta Ads ) and CRM platforms (Braze, Marketo, Salesforce Marketing Cloud).
  • Experience working with data engineers)

Benefits

  • Career development with an international company where you can grow the career you dream of.
  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with a high employer contribution.
  • Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

Marketing Team

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