Senior Data Analyst, Growth & Acquisition at SimplePractice | USA | $120K/yr – $150K/yr

SimplePractice

Senior Data Analyst, Growth & Acquisition

USA (On-site)

$120K/yr – $150K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive growth analytics for a SaaS acquisition program by owning demand modeling, channel optimization, attribution, experiments, and AI-enabled data workflows.

Primary ownership: Demand Modeling & Forecasting to predict new customer growth and ARR.
Must-have: 8+ years in data analysis focused on growth/ acquisition analytics in SaaS.
Standout: AI-first workflow and data automation with tools like Cursor or Claude.

Job Description

Responsibilities

Demand Modeling & Forecasting: Own and evolve the Demand Model to predict new customer growth and ARR based on shifting media spend and channel performance.
Channel Performance Optimization: Drive deep-dive analyses into channel-specific performance (Google Ads, Meta, etc.), identifying opportunities to improve ROAS, CAC, and LTV:CAC ratios.
Attribution Strategy: Architect and maintain the logic for marketing attribution, moving beyond simple correlation to determine which touchpoints truly drive incremental growth.
Experimental Rigor: Lead the design, execution, and statistical analysis of A/B tests across marketing landing pages and acquisition funnels to optimize conversion rates.
AI-First Workflow: Actively use and experiment with AI tools (e.g., Claude Code, Cursor, n8n) to automate insights, build agentic workflows, and maintain a "developer-lite" approach to data tasks.
Predictive Model Implementation: Partner with Data Science to operationalize model outputs—such as propensity scores or Next Best Action (NBA) frameworks—into actionable "nudges" and experiments within our marketing channels.
Data Stewardship: Act as the primary steward for acquisition data quality, identifying tracking gaps in the top-of-funnel and partnering with Engineering to ensure event accuracy across the MarTech stack.
Dual-Platform Reporting: Maintain a high-fidelity "Source of Truth" in Mixpanel and Tableau, ensuring that growth metrics are consistent and trusted across the leadership team.

Requirements

Experience: 8+ years of experience in data analysis, with a heavy focus on growth marketing, performance marketing, or acquisition analytics in a SaaS environment.
Modern Technical Stack: Expert-level SQL and Python skills, with significant experience working in Snowflake, DBT, and Tableau.
Marketing Data Savvy: Proven experience handling semi-structured API data (JSON) from marketing platforms and managing the lifecycle from ingestion to consumption.
Developer-Lite Mindset: Comfortable using Git/GitHub and modern AI-coding environments (e.g., Cursor) to write production-adjacent Python code and automate data workflows.
AI Proficiency: You are an early adopter of AI tools with experience leveraging LLMs and automation platforms to enhance your analytical throughput.
Experimental Expertise: Strong background in experimental design, hypothesis testing, and causal inference models in a fast-paced environment.

Benefits

Medical, dental, vision, life & disability insurance
401(k) plan with company match
Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
Mental health resources
Paid parental leave & Backup Care
Tuition reimbursement
Employee Resource Groups (ERGs)

SimplePractice

3.8 Glassdoor

Join over 225,000 Health and Wellness professionals in growing their private practice with SimplePractice. The only practice management software that allows you to go fully virtual, in-office, or anywhere in-between. Integrated with telehealth, online booking, paperless intakes, and more.

Founded in 2012

Santa Monica, California, USA

592 employees (86 in marketing)

www.simplepractice.com

64% recommend to a friend

62% CEO approval