Responsibilities

• Work with clients and internal teams to translate brand strategies into activation plans designed to achieve defined KPIs and goals.
• Mentor and guide junior CX Strategists and cross-functional teams, providing strategic oversight and fostering skill development to build agency-wide capabilities.
• Lead the development of comprehensive activation plans mapping the full campaign journey, integrating paid, earned, and owned touchpoints within client budgets to secure executive buy-in and alignment.
• Ensure activation plans are rigorous and actionable, serving as the definitive source for scoping, briefing, and resourcing across internal execution teams, while anticipating potential risks and opportunities.
• Continuously monitor development of marketing tactics for strategic connection to overall marketing goals and tactical KPIs.
• Proactively monitor market dynamics, performance indicators, and competitive landscapes to drive data-informed decisions on budget reallocation, strategic pivots, and optimization opportunities; lead implementation with SMEs and cross-agency partners.
• Coordinate changes expeditiously with appropriate teams to keep work evolving and performing.
• Work with data on performance trends and implications and provoke strategic questions for mining data, developing tests, and creating pro formas and campaign projections.
• Responsible for campaign report development and client presentations of those reports.
• Champion innovation by identifying emerging trends, technologies, and partnerships to evolve campaign strategies and enhance client ROI.

Requirements

• Minimum of 8 years of experience in senior strategic roles within agencies, leading initiatives across media, content, social, and digital strategy, with demonstrated impact on client P&L or business growth.
• Deep expertise in the full marketing ecosystem, spanning paid media, public relations, content marketing, social media, UX, marketing automation, and emerging technologies like AI-driven personalization.
• Proven mastery in translating and amplifying brand strategy across the entire customer journey, with experience optimizing omnichannel experiences for measurable uplift in engagement and conversion.
• Extensive experience leading the amplification and extension of creative concepts into innovative, non-traditional touchpoints, including experiential activations, influencer ecosystems, and data-led personalization at scale.
• Track record of mentoring teams, presenting at industry forums, or contributing to thought leadership that shapes agency or client strategies.

Benefits

• Flexible work environment
• Casual and creative atmosphere
• Unlimited time off
• Paid sabbatical
• Parental leave
• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) plan with company match