Responsibilities

• Develop and execute customer marketing strategies to drive engagement and loyalty.
• Collaborate with sales teams to understand customer needs and create targeted marketing campaigns.
• Create and manage marketing programs, including email campaigns, social media promotions, and customer events.
• Analyze market trends and customer data to identify opportunities for growth and provide insights for improvement.
• Monitor and report on the effectiveness of marketing campaigns, providing recommendations for optimization.
• Manage the customer journey to ensure a seamless and personalized experience across all touchpoints.
• Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions.
• Collaborate with cross-functional teams, including product management and creative services, to develop compelling marketing collateral and assets.
• Stay up-to-date with industry trends and best practices in customer marketing to drive continuous improvement.

Requirements

• Minimum of 5 years experience with product marketing, GTM commercialization or performance and digital marketing
• Able to provide examples of ability to work in matrixed organizations
• Experience with providing strong messaging and content development skills – ability to simplify complex technical solutions into compelling narratives that resonate with customers
• Minimum of 2 years of experience developing ABM strategies and tying marketing activity to pipeline metrics
• Must have a background in B2B, with a preference of infrastructure/energy sectors
• Understanding of marketing to utility or regulated industry buyers and distribution/channel partners
• Familiarity with software GTM and solution selling motions (Salesforce, Marketo, Adobe - Marketing Cloud)

Preferred

• Bachelor's degree in Marketing, Business, or a related field.
• Dynamic and self-motivated individuals who thrive in a fast-paced environment.
• Innovative and creative thinking to drive continuous improvement.
• Teamwork and collaboration, as the best results are achieved through collective effort.
• Customer-centric mindset, prioritizing understanding and meeting customer needs.

Benefits

• employer-subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays.