Senior CRO Manager (Fully Remote) at Puffy | USA

Puffy

Senior CRO Manager (Fully Remote)

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end-to-end on-site conversion optimization for a high-traffic DTC site, leading fast, data-backed tests that grow revenue.

Own a 100K+ visit site with $2M+/mo ad spend on test roadmaps
Must-have: 5+ years CRO/analytics in e-commerce with proven revenue-impacting winners
Standout: AI-first environment and expansion into a billion-dollar brand playbook

Job Description

Responsibilities

Own on-site conversion end-to-end, diagnosing bottlenecks in GA4, heatmaps, and session recordings to design and execute A/B tests that directly increase revenue
Own a high-velocity testing roadmap across a site with 100K+ monthly uniques and $2M+/month in ad spend driving traffic to it
Diagnose conversion bottlenecks across the full funnel, from ad click through checkout, using GA4, heatmaps, and session recordings, then design and ship A/B tests that directly increase revenue
Build the optimization playbook for a billion-dollar brand, developing fluency across analytics, UX, copywriting, and statistical experimentation

Requirements

5+ years of hands-on experience in CRO and analytics within an e-commerce or direct-to-consumer environment, with a proven track record of delivering statistically significant test winners that drove measurable revenue impact
Advanced proficiency in GA4 (Google Analytics 4), including custom exploration reports, audience segmentation, funnel analysis, and event-level data interpretation
Expert-level experience with heatmap and session recording tools (Hotjar, FullStory, Microsoft Clarity, or equivalent), with demonstrated ability to translate behavioral observations into actionable optimization hypotheses
Hands-on experience with A/B testing platforms (Optimizely, VWO, AB Tasty, Convert, or Google Optimize), including test design, implementation, QA, and statistical analysis of results
Strong understanding of statistical methodology for experimentation, including statistical significance, confidence intervals, sample size calculations, and awareness of common testing pitfalls (peeking, multiple comparisons, Simpson's paradox)
Deep knowledge of conversion and persuasion best practices, including pricing psychology, urgency/scarcity frameworks, trust signals, social proof, and checkout optimization
Solid understanding of UX/UI design principles and their direct impact on conversion, with the ability to collaborate effectively with designers on implementation
Copywriting capability, particularly the ability to write and test compelling value propositions, headlines, and CTAs that drive action
Proficiency in SQL or BI tools (Looker, Tableau, Power BI) for self-service data analysis beyond standard analytics platforms
Experience operating at scale: optimizing sites with 100K+ monthly unique visitors and working within or alongside teams managing $500K+/month in digital ad spend
Ability to manage multiple concurrent test programs with competing priorities, taking end-to-end ownership with minimal supervision
Strong written and verbal communication skills, with the ability to present complex data findings and recommendations clearly to senior leadership

Nice To Have

Experience in the sleep, wellness, or comfort products industry, or with high-consideration-purchase DTC brands targeting the North American consumer market
Experience with Shopify or Shopify Plus e-commerce platforms
Familiarity with tag management systems (Google Tag Manager) and basic front-end technologies (HTML, CSS, JavaScript) for test implementation and debugging
Experience with predictive modeling, customer lifetime value analysis, or advanced segmentation techniques for optimization prioritization
Background in performance marketing or paid media analytics, enabling full-loop optimization from ad creative through on-site conversion
Experience using AI tools (ChatGPT, Claude, etc.) to accelerate research, hypothesis generation, and analysis workflows

Benefits

Comprehensive medical, dental, and vision insurance
Generous Paid Time Off (PTO) + Public holidays
AI First organization with access to AI-native tool stack
Remote First: Work from the comfort of your home office
Option to work from our Dubai office with full relocation & visa support
Learning & development opportunities
International team collaboration (14+ nationalities)
The Leaders Club: Elite lifestyle recognition program with wellness memberships, networking events, and retreats
'We Are' Champion: Monthly recognition program with vouchers and celebrations

Puffy

4.1 Glassdoor

For the Top 1%. The Builders. The Ambitious.Your potential is amplified by technology, and you thrive at the intersection of data, strategy, and speed. The right environment for you isn't just one that keeps up, but one that accelerates your growth and amplifies your impact.At Puffy, we're built for that velocity because we are an AI-First Team. We've designed our entire company around a single idea: to attract the world's most elite talent and provide them with an AI-native playground to do their best work. We believe that when you combine brilliant people with a culture of trust and cutting-edge tools, remarkable things happen.We are the Guide for your career's next chapter. Our plan is to provide you with:- A World-Class Team: Work alongside—and be challenged by—the most intelligent and driven people in the industry, drawn from a pool of over 18 nationalities.- An AI-Native Playground: We provide a state-of-the-art AI and data stack, giving you the tools to test, build, and deploy your best ideas in real-time.- Unrivaled Autonomy: We give you the ownership and resources to execute your best ideas quickly. We are a team of builders, not managers.- Global Hubs of Innovation: Whether you're in our AI-focused hub in tax-free Dubai or our creative center in Los Angeles, you'll be at the epicenter of what's next.Stop dreaming about your potential. Start building your legacy with us.Explore our open missions: https://careers.puffy.com/ See our team in action: https://www.instagram.com/puffycareers/

Founded in 2016

Los Angeles, California, USA

178 employees (15 in marketing)

puffy.com

66% recommend to a friend