Responsibilities

• Develop CRM Strategies: Create recommendations for email, push, and other owned channels to achieve client goals—crafting insights, audiences, journey maps and creative direction
• Audience Insights: Analyze customer behavior and campaign results to inform strategy and reporting
• Cross-Channel Orchestration: Integrate owned channels with paid media for seamless customer experiences
• Campaign Management & Optimization: Oversee and optimize digital marketing campaigns across channels and programs
• Performance Analysis: Partner with analytics to evaluate and improve campaign effectiveness with actionable recommendations
• Creative Briefing: Develop insightful creative briefs to provide direction to teams developing channel and campaign assets
• Innovation & Best Practices: Elevate industry trends, emerging technologies, and best practices to improve program effectiveness and consumer experience

Requirements

• 5-7+ years’ experience in CRM or digital marketing strategy (email, push, direct messaging, etc.) at an agency, consultancy, or in-house marketing team
• Data-driven mindset: Use analytics to generate insights and shape effective marketing strategies
• Familiarity with owned channels: Email, push, SMS, and direct mail
• Collaborative and organized: Comfortable working cross-functionally and managing multiple projects
• Strong communicator: Create and deliver presentations that engage and persuade
• Self-starter: Able to drive projects forward independently
• Creative Minded: Write insightful, clear creative briefs to guide the creative process

Preferred

• Experience with CRM tools (e.g., Salesforce, HubSpot, Braze) is a plus

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances