We are looking for a Senior CRM Manager who will be responsible for developing CRM streams for Mining, GoMining Academy, and Miner Wars , as well as supporting the development of onboarding . The key goal of the role is to grow CRM channel revenue within the assigned streams. This is an independent role for a specialist with strong analytical thinking, capable of making decisions and taking ownership of results Responsibilities - Develop and optimize CRM scenarios within the assigned streams - Design omnichannel flows (email, push, in-app) - Develop, prioritize, and launch data-driven hypotheses - Run A/B tests with control groups and analyze their impact on key metrics - Segment users based on behavioral events and attributes - Define requirements for events and attributes in collaboration with the product team - Write communication copy; perform email HTML setup when needed - Delegate tasks and ensure quality of execution - Drive CRM channel revenue growth within the assigned scope Requirements - 5+ years of experience in CRM marketing - Hands-on experience with Customer.io or similar platforms - Experience building complex triggered and omnichannel flows - Ability to formulate and validate hypotheses - Strong understanding of statistics and A/B testing principles - Ability to quickly understand the product and adapt to change - Ability to make independent decisions without constant supervision - Experience working in a multitasking environment - Readiness to respond quickly to work-related communications - English level: at least Intermediate (spoken and written) Benefits - Full support at the start and training (including courses, English, conferences - up to 100% compensation); - "Employee of the Month" award - we value and reward our stars; - Paid leave: up to 28 vacation days + 8 company Holidays + 5 personal days per year - Retreats in international locations (for example, company apartments in Cyprus) - Career growth opportunities—from expert to top manager; - Convenient work-life fit: flexible schedule, remote work, respect for personal boundaries