Responsibilities

• Own creator-led creative direction across a portfolio of programs, setting clear priorities and maintaining consistent standards
• Translate brand and business goals into creator-ready direction that reflects audience intent and platform behavior
• Maintain a creative point of view that raises output quality while preserving creator voice and execution style
• Brief writing and weekly planning
• Establish a repeatable weekly rhythm for planning, briefing, review, and iteration in partnership with Creator Programs Leads
• Create simple documentation that keeps direction aligned across creators and internal stakeholders
• Creator Operating System ownership
• Help build and run the Cousin Labs Creator Operating System, including enablement materials, templates, example libraries, and shared standards

Requirements

• 5–8+ years of experience in creator strategy, social content strategy, influencer programs, or related roles
• Deep platform fluency across TikTok and Instagram, with a strong point of view on what earns distribution and engagement
• Strong working understanding of algorithms, content packaging, and how viewer behavior shapes distribution
• Excellent writing skills, including the ability to create clear briefs and actionable feedback
• Strong creative judgment and comfort giving direct feedback that improves work through iteration
• Analytical instincts and comfort translating performance signals into decisions and direction
• Demonstrated AI fluency in modern tools and workflows, with Claude proficiency as a minimum baseline