Senior Creative Strategist (YouTube & Video) at Wayfair | Boston, MA | $99K/yr – $110K/yr

Wayfair

Senior Creative Strategist (YouTube & Video)

Boston, MA (Hybrid)

$99K/yr – $110K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end video ecosystem for YouTube and connected platforms while building AI-driven concepts and scalable testing that blend brand storytelling with measurable performance.

Video Creative Engine: design modular tests and production workflows that drive consistent wins across YouTube, CTV, and upper-funnel social.
GenAI Concepts: storyboard and pilot AI-generated video ideas in collaboration with the Visual AI team for cutting-edge campaigns.
GTM Collaboration: shape narrative-led campaigns with upstream GTM teams to close content gaps before editing begins.

Job Description

Own YouTube & Video Creative Blueprint: design the ecosystem across Brand, Shorts, In-Stream, and CTV, balancing on-brand storytelling with performance metrics.

Video Creative Engine: build scalable, modular testing matrices guiding shoots, editors, and DCO partners to turn data into repeatable wins across the funnel.
GenAI Creative Concepts: storyboard and develop fully Generative AI video concepts for YouTube and CTV with the Visual AI team for AI-driven campaigns.

Wayfair

Wayfair is the destination for all things home: helping everyone, anywhere create their feeling of home. From expert customer service, to the development of tools that make the shopping process easier, to carrying one of the widest and deepest selections of items for every space, style, and budget, Wayfair gives everyone the power to create spaces that are just right for them.

Founded in 2002

Boston, Massachusetts, USA

12K employees (1,013 in marketing)

aboutwayfair.com/careers