Responsibilities

• Develop advertising concepts, campaign themes, creative angles, and messaging designed to drive customer acquisition and brand growth.
• Produce creative assets for Meta, TikTok, YouTube, Amazon, Google, and other digital channels.
• Write advertising copy, scripts, headlines, product descriptions, and marketing messaging.
• Capture and edit product photography and video content.
• Collaborate with designers, marketers, and leadership to bring concepts from idea to execution.
• Analyze campaign performance and use data to improve future creative decisions.
• Maintain and evolve PROOF's visual brand standards across all customer touchpoints.
• Manage creative production schedules and project priorities.
• Mentor, collaborate with, and provide feedback to other creative team members.
• Help establish creative processes and workflows that improve efficiency, consistency, and output quality.

Requirements

• Proven experience creating advertising campaigns for Meta platforms (Facebook and Instagram).
• Strong portfolio demonstrating both static and video advertising content.
• Experience developing creative concepts from idea through final production.
• Proficiency in motion graphics and video editing.
• Experience with product photography and content creation.
• Experience using AI-powered creative tools such as ChatGPT, Gemini, Midjourney, or similar platforms.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong communication and presentation skills.
• Exceptional organizational skills and attention to detail.
• Ability to work onsite in Columbus, Ohio.

Preferred

• Experience working with ecommerce or direct-to-consumer brands.
• Leadership, mentoring, or project management experience.
• Advanced understanding of consumer psychology and digital advertising best practices.

Benefits

• Friends and family discount
• Paid time off
• Paid lunch breaks
• Direct influence on company growth and creative direction
• Opportunity to work on campaigns backed by multimillion-dollar advertising budgets
• High-autonomy environment where great ideas are quickly brought to life
• The ability to see your creative work directly impact business results