Responsibilities

• Own creative strategy for a mobile app across Meta and new channels, turning real user motivations into winning concepts.
• Lead a high velocity testing engine to ideate, ship, learn, and scale winners.
• Direct editors and UGC creators with tight briefs and sharp feedback.
• Partner with the media buyer to read mobile performance metrics and feed insights into the next batch.
• Collaborate with external agencies to diversify and scale output.

Requirements

• 4+ years driving paid-social creative, ideally for a mobile app (iOS / consumer app marketing strongly preferred)
• Proven track record of mobile-app creative that scaled an account — you can point to specific winners you conceived
• Strong copy and scripting instincts; you can write a hook that stops the scroll
• Fluency in mobile performance metrics (CPI, ROAS, CAC) and comfort using data to direct creative decisions
• Experience briefing and directing editors and UGC creators
• High output and fast iteration; self-directed in an early, fast-moving startup

Preferred

• Bonus: experience marketing self-improvement, wellness, or education apps; App Store / mobile-app growth experience; or a background creating short-form content yourself

Benefits

• Salary up to $200k/year, plus equity commensurate with experience and performance
• Unlimited PTO
• Health, vision, and dental coverage
• 401(k) match
• Full hardware setup: a new MacBook Pro, a large external display, and accessories
• Gym membership
• Annual company offsite somewhere around the world
• Optional NYC office — come in when you want, or work fully remote