Responsibilities

• Write: Work with the CEO, and our video team to draft and produce videos ads that convert. Additional writing of landing pages, advertorials, interstitials and emails as needed.
• Recruit actors & influencers: We are always expanding our network of actors to star in our videos.
• Research: With guidance from the CEO, you'll research the ideal customer persona, their problems, desires, needs, fears and decision set.
• Test planning and execution: Work with the CEO and our media buyers to continuously improve results through a/b and multivariate testing. Eventually own the whole loop from ideation, to prioritization, implementation and iteration.
• Competitive research: Monitor creative trends and competitor strategies in our target industries.
• Performance analysis: Audit performance on each account twice weekly for insights and test opportunities.
• Video review: Ensure all ads created by the video editing team are up to spec, work collaboratively with them to communicate our sales message in the visual language of video.
• Conversion rate optimization: Work with the CEO and our development team to continuously improve the revenue per visitor and conversion rate of our landing pages, advertorials and owned & operated leadgen properties.