Responsibilities - Lead research and insights by mining customer reviews, competitor ads libraries, audience pain points, and product differentiators to identify winning angles and positioning strategies - Own creative testing strategy by building and managing structured testing roadmaps with clear hypotheses, variables to test, iteration plans, and learning agendas - Create world-class creative briefs that transform insights into crisp, actionable direction for designers and video editors including hooks, messaging frameworks, visual concepts, format specifications, and success criteria - Direct performance storytelling by mapping the customer journey from awareness through consideration to purchase and translating it into compelling paid social concepts - Build UGC and production guidance including shot lists, video scripts, creator direction, and content planning that supports performance-oriented execution - Manage creator relationships by sourcing, coordinating, and guiding content creators to produce on-brief, performance-oriented content that aligns with testing objectives - Write high-performing ad copy including primary text, headlines, hooks, and on-screen text that aligns with strategic goals and testing frameworks - Collaborate on conversion rate optimization by partnering with teams on landing page improvements and conversion-focused messaging updates - Track and communicate performance by monitoring key performance indicators by concept and angle, synthesizing learnings, and reporting insights to internal teams and clients - Develop inspiration and competitor boards to inform creative direction and identify market trends and opportunities Requirements - 5+ years of experience in ecommerce or performance marketing with strong preference for direct-to-consumer brand experience - Proven track record of paid social creative strategy with expertise in Meta Ads (required) and familiarity with TikTok or YouTube (preferred) - Strong grasp of creative testing methodology including hypothesis development, structured testing frameworks, iteration velocity, and performance analysis - Experience working with design and video teams from brief development through execution to iteration, with ability to provide clear, actionable creative direction - Data-fluent approach with comfort using performance metrics including click-through rates, conversion rates, cost per acquisition, and return on ad spend to make decisions and guide priorities - Deep understanding of customer psychology, marketing funnels, and storytelling principles that drive direct response performance - Excellent copywriting skills across multiple formats including hooks, scripts, ad copy, and landing pages with proven ability to write persuasive, conversion-focused content - Highly organized with strong attention to detail, quality control processes, and ability to manage multiple clients and deadlines simultaneously - Proficiency with Meta Ads Manager, Shopify, Google Analytics, Figma, Motion, and collaboration tools including Slack, Asana, or Notion Nice-to-have - Client-facing experience including presenting strategy, leading client calls, and confidently pushing for action based on data and creative insights - Experience with conversion rate optimization and landing page testing frameworks to improve post-click performance - Experience building creative playbooks, training materials, or onboarding systems for creative teams - Familiarity with additional paid social platforms including TikTok Ads, YouTube Ads, or Pinterest Ads - Background in agency environments managing multiple client accounts with varying needs and timelines Benefits - 401(k) Retirement Plan : Fully customizable 401(k) with up to 4% company match - Comprehensive Health Coverage : Fully-covered medical, dental, and vision insurance - Generous Time Off : Competitive PTO policy and paid holidays to maintain work-life balance - Wellness Benefits : Complimentary Headspace subscription and fitness stipend - Fully Remote : Work from anywhere in the US - Technology Supplied : Equipped with the latest laptop and necessary tools for success - Professional Development : Opportunities for growth, training, and expanded responsibilities